Remote Senior Growth Marketing Manager — Vet Hospitals

Roo; Chicago (IL); Remote; USD 125,000 - 175,000; Full time

Job summary

Roo is seeking a Senior Growth Marketing Manager to drive hospital growth across the full funnel for independent veterinary hospitals. You will own strategy, budget, and measurement, partnering with product, lifecycle, and brand to optimize acquisition, activation, and retention.

This is a remote-first role reporting to the GM of Independent Hospitals and the Marketing leadership, with collaboration across the Roo marketing guild.

Qualifications

• Full-funnel growth experience in growth or performance marketing, ideally at a marketplace or vertical SaaS.
• Owner of budget and channel mix with accountability for CAC, payback and LTV.
• Experience with paid search, social, sponsorships, partnerships, referrals, and direct mail.

Responsibilities

• Shape hospital growth strategy with GM and product, set acquisition/activation/expansion goals.
• Own hospital growth budget and channel mix across markets.
• Lead hospital acquisition campaigns and direct-to-practice-manager efforts.
• Own first-fill CRO backlog, test roadmap, and activation playbooks.
• Partner with product on experiments and sign-up/first-shift experience.
• Define activation journeys and incentives in collaboration with pricing.

Skills

Full-funnel growth

Outcome ownership

B2B channels

Experimentation

Sales partnership

Market thinking

Measurement

Customer understanding

Cross-functional collaboration

AI fluency

Job description

Roo is seeking a Senior Growth Marketing Manager to drive hospital growth across the full funnel for independent veterinary hospitals. You will own strategy, budget, and measurement, partnering with product, lifecycle, and brand to optimize acquisition, activation, and retention.

This is a remote-first role reporting to the GM of Independent Hospitals and the Marketing leadership, with collaboration across the Roo marketing guild.