Senior Growth Marketing Manager

Roo; San Francisco (CA); On-site; USD 140,000 - 190,000; Full time

Job summary

Roo is seeking a Senior Growth Marketing Manager to accelerate growth with independent veterinary hospitals. You’ll own the end-to-end hospital lifecycle from discovery to activation and ongoing engagement, shaping the growth strategy and metrics for success.

In this role you’ll manage the growth budget, test initiatives across channels, and lead cross-functional collaboration with product and leadership to optimize hospital postings and active usage across Roo’s platform.

Responsibilities

• Shape the hospital growth strategy with the GM and product, setting goals for acquisition, activation, reactivation, and expansion, plus acquisition cost and payback targets tied to hospitals that fill shifts and keep posting.
• Own the hospital growth budget and channel mix, allocating spend by market tier based on where shifts are most likely to fill, and deciding what to scale, what to cut, and what should wait.

Skills

Growth marketing

Budget management

A/B testing

Job description

What We Do

We’re on a mission to empower animal healthcare professionals with opportunities to earn more and achieve greater flexibility in their careers and personal lives.

We’re on a mission to empower animal healthcare professionals with opportunities to earn more and achieve greater flexibility in their careers and personal lives.

Powered by groundbreaking technology, Roo has built the industry-leading veterinary staffing platform, connecting Veterinarians, Technicians, and Assistants with animal hospitals for relief work and hiring opportunities.

Roo empowers the largest network of over 20,000 veterinary professionals to help more than 9,000 animal hospitals provide quality care to more pets.

Together, we’ve provided more than 3 million hours of healthcare, helping Veterinarians earn more than $200 million.

About The Role

We're looking for a Senior Growth Marketing Manager to grow Roo's business with independent veterinary hospitals. You'll own hospital growth across the full funnel: how practice owners and managers discover Roo, why they sign up, what gets them to post and fill their first shift, and what keeps them coming back.

You’ll be accountable for bringing hospitals onto Roo and turning them into active, repeat customers, with success measured by hospitals that activate and stay active alongside sign-ups and leads. As the business unit's first dedicated growth marketer, you'll shape the growth strategy, own the growth budget and measurement, and lead testing across the hospital journey.

You’ll report to the GM of Independent Hospitals, with a dotted line to the Marketing leadership and be part of Roo's marketing guild, which owns craft standards for marketing across the company.

Responsibilities

Growth Strategy & Planning

• Shape the strategy. Shape the hospital growth strategy with the GM and product, setting goals for acquisition, activation, reactivation, and expansion, plus acquisition cost and payback targets tied to hospitals that fill shifts and keep posting.
• Own the budget. Own the hospital growth budget and channel mix, allocating spend by market tier based on where shifts are most likely to fill, and deciding what to scale, what to cut, and what should wait.