Remote Senior Digital & Web Marketing Lead

Guild; Williamstown (NJ); Remoto; USD 90.000 - 130.000; Tempo pieno

Vantaggi offerti da questo lavoro

401k program

Vacation policy

Disability insurance

Life insurance

Fertility benefits

Caregiving benefits

Wellness program

Education benefits

Descrizione del lavoro

Guild is seeking a Digital and Web Marketing Manager to lead Guild.com and paid media programs across LinkedIn, Google, and Bing. The role demands high execution in CMS, ad platforms, and analytics dashboards, with hands-on work in Storyblok CMS, HTML/CSS, and tag management.

You’ll partner with creative teams to optimize campaigns and drive pipeline across a national audience. Expect to own website operations, SEO strategy, and ABM initiatives, while coordinating with vendors and internal

Competenze

• 3–5+ years of digital marketing experience with hands-on web management and paid media.
• Proven experience managing paid campaigns in LinkedIn Ads and/or Google Ads.
• Comfortable front-end edits in HTML/CSS and implementing scripts via tag manager.
• Experience with CMS platforms (headless CMS) and web content workflows.
• Strong analytics, reporting, and data-driven optimization.

Mansioni

• Own the corporate website management and prioritize builds across units.
• Execute day-to-day website operations: publish content, build landing pages, front-end edits.
• Research and deploy new web tools to improve site conversion (chatbots, bookers, personalization).
• Define and execute SEO and AEO strategy for traditional and AI-powered search.
• Manage vendor relationships and campaigns with internal teams and external agencies.
• Run paid digital campaigns across LinkedIn, Google, Bing and partners; optimize for ROI.
• Build and scale the ABM program with external media partners.
• Collaborate with creative teams to test ad copy and visuals.

Conoscenze

Digital marketing

Paid media management

SEO & content optimization

Analytics & reporting

Project management

Formazione

Bachelor's degree in Marketing/Business

Strumenti

Storyblok CMS

HTML/CSS

Tag Manager

Salesforce

HubSpot

Web analytics tools

Descrizione del lavoro

Guild is seeking a Digital and Web Marketing Manager to lead Guild.com and paid media programs across LinkedIn, Google, and Bing. The role demands high execution in CMS, ad platforms, and analytics dashboards, with hands-on work in Storyblok CMS, HTML/CSS, and tag management.

You’ll partner with creative teams to optimize campaigns and drive pipeline across a national audience. Expect to own website operations, SEO strategy, and ABM initiatives, while coordinating with vendors and internal