Senior Digital & Web Marketing Lead: SEO, ABM & Paid Media

Guild; Heber (UT); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

401k

Vacation policy

Disability (short-term & long-term)

Life insurance

Fertility benefits

Caregiving benefits

Wellness benefits

Education benefits

Job summary

Guild seeks a Digital and Web Marketing Manager to lead Guild.com and paid media programs across LinkedIn, Google, and Bing. You will own web management, content publishing, and front-end edits in Storyblok CMS, while partnering with an external agency to optimize ROI.

The role emphasizes building, testing, and optimizing in CMS, ad platforms, and analytics. You will define SEO/AEO strategies, manage vendor relationships, and drive ABM initiatives to accelerate pipeline in a fast-paced, B2B SaaS

Qualifications

• 3–5+ years of digital marketing experience with hands-on work in web management and paid media.
• Proven experience managing paid campaigns in LinkedIn Ads and/or Google Ads — either directly in-platform or through agency oversight.
• Comfortable making front-end edits in HTML/CSS, implementing scripts and pixels via tag manager, and working with a dev agency to QA and ship web changes.
• Experience with CMS platforms (ideally headless CMS) and web content management workflows.
• Solid analytical skills: able to build reports, interpret data, and make optimization decisions independently.
• Strong project management skills and high attention to detail; Experience evaluating and deploying web conversion tools (e.g., ABM platforms, first‑party data targeting).
• Experience with Salesforce, HubSpot, and marketing attribution tools.
• Experience in B2B SaaS, HR tech, or Learning & Development is a plus.
• Bachelor's degree in Marketing, Business, Communications, or a related field.
• And stock options. Compensation offered will be based on experience, competencies, and internal equity.

Responsibilities

• Own the corporate website management and prioritize web builds and projects across business units and stakeholders.
• Execute day-to-day website operations: publishing content, building landing pages, and front-end edits in Storyblok CMS.
• Research, evaluate, and deploy new web tools to improve site conversion including chatbots and on-site personalization.
• Define and execute Guild's SEO and AEO strategy from technical health to content optimization.
• Manage vendor and agency relationships for web development, scoping, QA, and deployment.
• Manage paid digital advertising campaigns across LinkedIn, Google, and Bing with external agency.
• Own campaign setup, trafficking, budget pacing, and ongoing optimization to drive pipeline and ROI.
• Build and scale Guild’s digital ABM program with the media agency for top accounts.
• Partner with creative and content teams to brief, test, and iterate ad copy and visuals to meet performance goals.
• Drive conversion optimization of the buyer journey through A/B testing and analytics insights.

Skills

Digital marketing

Paid media

Web management

HTML/CSS

CMS

SEO

AEO

Analytics

Salesforce

HubSpot

Education

Bachelor's degree

Tools

Storyblok CMS

LinkedIn Ads

Google Ads

Bing Ads

Salesforce

HubSpot

Tag Manager

Job description

Guild seeks a Digital and Web Marketing Manager to lead Guild.com and paid media programs across LinkedIn, Google, and Bing. You will own web management, content publishing, and front-end edits in Storyblok CMS, while partnering with an external agency to optimize ROI.

The role emphasizes building, testing, and optimizing in CMS, ad platforms, and analytics. You will define SEO/AEO strategies, manage vendor relationships, and drive ABM initiatives to accelerate pipeline in a fast-paced, B2B SaaS