Senior Web & Paid Media Marketing Lead

Guild; Idaho; Remote; USD 120,000 - 150,000; Full time

Benefits offered by this job

Health plan

401k matching

Paid time off

Job summary

Guild is seeking a Sr. Digital and Web Marketing Manager to lead Guild's corporate website and paid media programs. You'll own Guild.com while running paid advertising across LinkedIn, Google, and Bing, and partner with creative teams to optimize ad copy and visuals for performance.

This high-execution role requires CMS, analytics, and conversion testing proficiency, with collaboration across stakeholders to accelerate growth and pipeline.

Qualifications

• 3–5+ years of digital marketing experience with hands-on web management and paid media.
• Proven experience managing paid campaigns in LinkedIn Ads and/or Google Ads.
• Comfortable front-end edits in HTML/CSS and implementing scripts via tag manager.
• Experience with headless CMS platforms and web content workflows.

Responsibilities

• Own corporate website management and prioritize web builds across business units.
• Execute day-to-day website operations: publish content, build landing pages, front-end edits in Storyblok.
• Research and deploy web tools to improve site conversion (chatbots, bookers, personalization).
• Define and execute SEO/AEO strategy, improving technical health and content optimization.
• Manage vendor/agency relations for web development and deployments.

Skills

Digital marketing

Paid media

Data analysis

Project management

HTML/CSS edits

CMS experience

Education

Bachelor's degree in Marketing, Business, or Communications

Tools

Storyblok CMS

Google Ads

LinkedIn Ads

Salesforce

HubSpot

Tag Manager

Job description

Guild is seeking a Sr. Digital and Web Marketing Manager to lead Guild's corporate website and paid media programs. You'll own Guild.com while running paid advertising across LinkedIn, Google, and Bing, and partner with creative teams to optimize ad copy and visuals for performance.

This high-execution role requires CMS, analytics, and conversion testing proficiency, with collaboration across stakeholders to accelerate growth and pipeline.