Paid Media Activation Specialist: Programmatic & Social

Cox Automotive; Atlanta (GA); Remote; USD 74,000 - 111,000; Full time

Benefits offered by this job

Comprehensive healthcare

401(k) retirement with company match

Professional development opportunities

Parental leave and fertility coverage

Pet insurance

Employee discounts

Job summary

Cox Automotive is seeking a Digital Marketing / Communications Senior Specialist to lead paid media activation across DV360, paid social, and paid search. The role ensures QA, taxonomy, and launch readiness while coordinating with creative, analytics, and MarTech teams.

Remote/work-from-home with Eastern/Central TZ residency or hybrid if near office locations. Responsibilities include building campaigns, managing in-flight optimization, and delivering campaign reporting.

Qualifications

• Bachelor's degree or equivalent with 4+ years in digital marketing.
• Hands-on campaign build and activation across programmatic, paid social, and paid search.

Responsibilities

• Builds and launches programmatic, paid social, and paid search campaigns across DV360 and DSPs.
• Owns pre-launch QA, taxonomy and launch governance, and flight readiness.

Skills

Campaign activation

DV360

Paid social

Paid search

A/B testing

Analytics

Communication

Project management

Media math

Education

Bachelor's degree

Tools

DV360

Google Ads

Search Ads 360

Meta

LinkedIn

DemandScience

Terminus

6sense

Salesforce Data Cloud

Tableau

Power BI

Job description

Cox Automotive is seeking a Digital Marketing / Communications Senior Specialist to lead paid media activation across DV360, paid social, and paid search. The role ensures QA, taxonomy, and launch readiness while coordinating with creative, analytics, and MarTech teams.

Remote/work-from-home with Eastern/Central TZ residency or hybrid if near office locations. Responsibilities include building campaigns, managing in-flight optimization, and delivering campaign reporting.