Remote Senior CRO & Landing Page Optimization

Launch Potato; Miami, Fort Lauderdale (FL, FL); On-site; USD 100,000 - 120,000; Full time

Job summary

Launch Potato in Florida is seeking a performance-focused CRO/marketing specialist to lead high‑impact landing page and funnel tests across top campaigns.

You will own QA, reporting, and cross‑functional collaboration with Copy, Design, and Media to drive KPI performance while balancing multiple launch timelines.

A background in direct response, analytics, and user experience will help you turn data into actionable improvements.

Qualifications

• Strong follow-through and task ownership; thrives on getting things done
• Understands direct response mechanics and high-volume testing environments, preferably within verticals such as financial services (investing, banking, credit cards, lending, etc), home services, insurance, or similar lead‑form categories
• Experience running A/B tests, QA'ing launches, and reporting on test outcomes
• Comfortable updating copy, layout, and page flows within testing tools or CMS
• Solid understanding of what impacts conversion, even if you're not the strategist
• Working knowledge of analytics platforms like Google Analytics, Looker, or similar
• Ability to balance internal and external pressure to drive competing KPIs
• Experience optimizing lead form pages end-to-end through UI/UX savvy
• Clear communicator who can work across Copy, Design, and Media teams
• Creative mindset — can spot UX friction and suggest improvements based on behavior
• Industry/vertical experience in relevant lead‑form categories

Responsibilities

• Execute high‑impact landing page and funnel tests that optimize performance across high‑traffic campaigns.
• QA & Launch Reliability: ensure tests and optimizations are implemented error‑free and tracked.
• Insight Documentation: summarize and document test results clearly to inform future optimizations.
• Task Velocity Support: move quickly on ideas and become SME on assigned offer verticals.
• Collaboration & Handoff: work cross‑functionally to finalize inputs and prep launches.
• Multi‑Variable Analyses: create and monitor reports that track multiple KPIs.

Skills

Follow-through

Direct response

A/B testing

UI/UX optimization

Copy updates

Analytics (GA/Looker)

Cross-functional collaboration

Lead-form optimization

KPI balancing

Industry experience

Tools

Google Analytics

Looker

Job description

Launch Potato in Florida is seeking a performance-focused CRO/marketing specialist to lead high‑impact landing page and funnel tests across top campaigns.

You will own QA, reporting, and cross‑functional collaboration with Copy, Design, and Media to drive KPI performance while balancing multiple launch timelines.

A background in direct response, analytics, and user experience will help you turn data into actionable improvements.