Remote Senior Brand Manager, Growth & Innovation

Good Culture; Austin (TX); À distance; USD 100 000 - 140 000; Plein temps

Résumé du poste

Good Culture is seeking a Senior Brand Manager to drive growth of its core business and lead innovation from concept through launch. You will translate consumer insights into strategic recommendations, partner with cross-functional teams, and bring new products to life in a fast-growing, mission-driven brand.

You will build annual and long-range brand plans, lead stage-gate processes, analyze data, and collaborate with Sales, R&D, Regulatory, and Marketing to ensure compliant, market-ready

Qualifications

• 6-8 years of brand management experience in food or beverage.
• Experience across base business and innovation with launched products at scale.
• Hands-on stage gate and innovation process experience with cross-functional partners including R&D.
• Strong consumer research and positioning skills.
• Fluency with SPINS and Nielsen data; translate numbers into strategic recommendations.
• Strong P&L knowledge and ROI tracking experience.
• Packaging development experience and knowledge of labeling regulations.
• Ability to work autonomously while collaborating across teams.
• Experience in a fully remote environment.
• Refrigerated or perishable category experience a plus; dairy experience not required.

Responsabilités

• Support annual and long-range brand plans to grow distribution, velocity and awareness.
• Lead innovation from concept to launch with R&D and cross-functional partners.
• Design and implement stage-gate processes and manage timelines for innovation projects.
• Analyze SPINS/Nielsen data to understand velocity, distribution and pricing; translate into growth recommendations.
• Monitor competition and identify white space opportunities for core and new items.
• Plan consumer research from concept testing to in-store reviews and social listening.
• Partner with Sales to build sell-in stories and tools for core and new items.
• Lead packaging development and ensure claims are compliant and substantiated.
• Support leadership in spend management and ROI tracking.

Connaissances

Brand management

Consumer insights

Stage gate

Project management

SPINS/Nielsen

P&L awareness

Packaging dev

Cross-functional

Remote work

Food/bev industry

Formation

Bachelor's degree in Marketing/Business/CPG

Outils

NielsenIQ

Description du poste

Good Culture is seeking a Senior Brand Manager to drive growth of its core business and lead innovation from concept through launch. You will translate consumer insights into strategic recommendations, partner with cross-functional teams, and bring new products to life in a fast-growing, mission-driven brand.

You will build annual and long-range brand plans, lead stage-gate processes, analyze data, and collaborate with Sales, R&D, Regulatory, and Marketing to ensure compliant, market-ready