Senior Brand Manager, Innovation — Growth & Launch Leader

Nordic Naturals; Watsonville (CA); On-site; USD 140,000 - 190,000; Full time

Job summary

Nordic Naturals is seeking a Senior Manager, Innovation to own the commercialization highway and a 36-month growth expansion pipeline. The role translates consumer insights and market opportunities into scalable, market-ready products across omni-channel environments—from Retail to DTC to Amazon—while leading a team.

You will partner with R&D, Co‑Manufacturing, Operations, Regulatory, and Sales to ensure launches meet consumer needs and regulatory standards, and you will manage budgets and

Qualifications

• 6–9+ years of experience in Brand Management, Product Marketing, or Innovation within CPG, dietary supplements, wellness, or food & beverage.
• Bachelor’s degree in Marketing, Business, or related field; MBA preferred.
• Stage‑Gate Expertise: managing products through a formal stage‑gate commercialization process from ideation through launch.
• Analytical Skills: advanced proficiency in Excel, PowerPoint, and syndicated POS data analysis (SPINS, IRI, Nielsen).
• Omni‑Channel Acumen: deep understanding of product requirements across Mass/Grocery, Specialty/Natural, Amazon, and Direct‑to‑Consumer channels.

Responsibilities

• Lead 36-month innovation pipeline from consumer insights to market launches.
• Own gate submissions, business cases, pricing, and launch timelines in Stage‑Gate governance.
• Develop concepts, value propositions, claims, and testing to validate product-market fit.
• Partner with R&D, Co-Manufacturing, Operations, Regulatory, and Sales to scale concepts.
• Craft channel launch strategies for DTC, Retail, Amazon, and Sales enablement.
• Design rapid A/B in‑market pilots and refine formulations and messaging post-launch.
• Manage budgets and deliver gross margin targets for the pipeline.
• Ensure FDA/FTC compliance for concepts, messaging, and ingredients.
• Direct and mentor Associate Brand Manager(s) within the Innovation team.

Skills

Brand management

Product marketing

Innovation

CPG

Dietary supplements

Wellness

Food & beverage

Stage-Gate Expertise

Analytical Skills

Omni-Channel Acumen

Education

Bachelor’s degree in Marketing, Business, or related field

MBA preferred

Job description

Nordic Naturals is seeking a Senior Manager, Innovation to own the commercialization highway and a 36-month growth expansion pipeline. The role translates consumer insights and market opportunities into scalable, market-ready products across omni-channel environments—from Retail to DTC to Amazon—while leading a team.

You will partner with R&D, Co‑Manufacturing, Operations, Regulatory, and Sales to ensure launches meet consumer needs and regulatory standards, and you will manage budgets and