Senior Brand Marketing Manager, Health Growth

Liquor.com; New York (NY); Hybrid; USD 90,000 - 105,000; Full time

Benefits offered by this job

Medical, dental, vision coverage

Unlimited PTO

401K with company match

Tuition reimbursement

Commuter benefits

Job summary

People Inc. seeks a Senior Marketing Manager, Brand Marketing to shape the Health brands go-to-market strategy and drive revenue through differentiated programs.

You will lead cross-brand initiatives across Health and related lifestyle areas, leveraging insights, editorial strengths, and advertiser needs to craft compelling campaigns. The role emphasizes strategic storytelling, collaboration with Sales, Editorial, and Product teams, and the ability to move from open-ended challenges to

Qualifications

• 5+ years of experience in brand marketing or related field.
• Experience across multiple brands, audiences, or channels.
• Experience partnering with Sales and developing advertiser-facing strategies.

Responsibilities

• Shape Brand + Business Strategy and go-to-market for Health brands.
• Develop cross-portfolio programs connecting Health with brands and platforms.
• Lead storytelling, create market-facing narratives and materials.

Skills

Brand marketing

Integrated marketing

Go-to-market

Storytelling

PowerPoint

Education

Bachelor’s degree or equivalent

Tools

PowerPoint

Job description

People Inc. seeks a Senior Marketing Manager, Brand Marketing to shape the Health brands go-to-market strategy and drive revenue through differentiated programs.

You will lead cross-brand initiatives across Health and related lifestyle areas, leveraging insights, editorial strengths, and advertiser needs to craft compelling campaigns. The role emphasizes strategic storytelling, collaboration with Sales, Editorial, and Product teams, and the ability to move from open-ended challenges to