Senior Brand Manager — Remote Growth & Go-To-Market

Frida; Kentucky; Hybrid; USD 110,000 - 170,000; Full time

Benefits offered by this job

Health benefits

401k matching

Generous PTO and holidays

Parental leave

Dog-friendly office

Learning & development

Company events and discounts

Job summary

Frida, headquartered in Miami, seeks a Senior Brand Manager to drive commercial marketing strategies and full ownership of a key category. You will partner with Finance, Sales, Ecomm, Media, Creative, Operations, and R&D to meet annual revenue and margin goals.

The ideal candidate combines strategic thinking with strong analytics, and a passion for mission-driven brands. This role supports go-to-market launches and ongoing optimization.

Qualifications

• Bachelor’s degree or higher in Marketing, Business, Data Analytics, or similar focus.
• 6+ years of experience with at least 2–4 years in CPG Brand Management.
• Strong business acumen with understanding of variables driving brand growth.
• Excellent communicator and collaborator with strong written, verbal, and presentation skills.
• Autonomous yet collaborative as part of a team.
• Experience pulling, analyzing, and visualizing Nielsen and/or IRI data.

Responsibilities

• Define and coordinate go-to-market plans for new product launches and monitor performance.
• Define messaging strategy and oversee creative development of commercial assets.
• Support development of annual/quarterly briefs to define brand priorities and executional plans.
• Measure the impact of paid, owned, and earned activation on sales and apply learnings.
• Track media performance and budget, linking spend to outcomes.
• Lead line reviews for retailer sell-in and expansion opportunities.
• Become a subject matter expert on brand, consumer, and portfolio decisions.
• Compile competitive intelligence deep dives for positioning.
• Collaborate to evaluate product performance and refine plans/SKU strategy.
• Conduct ad hoc market analysis and desk research on category trends.

Skills

Strong communicator

Collaborator

Analytical thinking

Autonomous

Multi-project management

Think outside the box

Nielsen/IRI data analysis

Education

Bachelor’s degree in Marketing, Business, Data Analytics, or similar

Tools

PowerPoint

Excel

MS Office

Job description

Frida, headquartered in Miami, seeks a Senior Brand Manager to drive commercial marketing strategies and full ownership of a key category. You will partner with Finance, Sales, Ecomm, Media, Creative, Operations, and R&D to meet annual revenue and margin goals.

The ideal candidate combines strategic thinking with strong analytics, and a passion for mission-driven brands. This role supports go-to-market launches and ongoing optimization.