Senior Brand Manager

Good Culture; Austin (TX); Remote; USD 100,000 - 140,000; Full time

Job summary

Good Culture is seeking a Senior Brand Manager to drive growth of its core business and lead innovation from concept through launch. You will translate consumer insights into strategic recommendations, partner with cross-functional teams, and bring new products to life in a fast-growing, mission-driven brand.

You will build annual and long-range brand plans, lead stage-gate processes, analyze data, and collaborate with Sales, R&D, Regulatory, and Marketing to ensure compliant, market-ready

Qualifications

• 6-8 years of brand management experience in food or beverage.
• Experience across base business and innovation with launched products at scale.
• Hands-on stage gate and innovation process experience with cross-functional partners including R&D.
• Strong consumer research and positioning skills.
• Fluency with SPINS and Nielsen data; translate numbers into strategic recommendations.
• Strong P&L knowledge and ROI tracking experience.
• Packaging development experience and knowledge of labeling regulations.
• Ability to work autonomously while collaborating across teams.
• Experience in a fully remote environment.
• Refrigerated or perishable category experience a plus; dairy experience not required.

Responsibilities

• Support annual and long-range brand plans to grow distribution, velocity and awareness.
• Lead innovation from concept to launch with R&D and cross-functional partners.
• Design and implement stage-gate processes and manage timelines for innovation projects.
• Analyze SPINS/Nielsen data to understand velocity, distribution and pricing; translate into growth recommendations.
• Monitor competition and identify white space opportunities for core and new items.
• Plan consumer research from concept testing to in-store reviews and social listening.
• Partner with Sales to build sell-in stories and tools for core and new items.
• Lead packaging development and ensure claims are compliant and substantiated.
• Support leadership in spend management and ROI tracking.

Skills

Brand management

Consumer insights

Stage gate

Project management

SPINS/Nielsen

P&L awareness

Packaging dev

Cross-functional

Remote work

Food/bev industry

Education

Bachelor's degree in Marketing/Business/CPG

Tools

NielsenIQ

Job description

Reports to: Director of Brand Management

Department: Marketing

Travel Requirement: 15%

Job Purpose Summary

We are currently seeking a Senior Brand Manager to drive the growth of Good Culture's core business and lead innovation from early concept through launch. Reporting to the Director of Brand Management, this person will support the brand and product portfolio strategy, turn consumption data and consumer insights into clear strategic recommendations, and partner closely with cross-functional stakeholders and our agency partners to bring new products to life . This is a new role for a classically trained CPG brand manager who is equally comfortable in shaping strategy and program management, and who's excited to bring big-company rigor to a fast-growing, mission-driven brand.

• Support the build and execution of annual and long-range brand plans that grow distribution, velocity and awareness, balancing core growth and innovation
• Lead innovation from concept through commercialization and launch, partnering with R&D and cross-functional stakeholders across consumer insight, concept testing, product development, packaging and go-to-market
• Help design and implement stage gate and innovation processes that scale with the business; build and manage timelines for all innovation projects
• Analyze consumption data (SPINS/Nielsen) to understand velocity, distribution, share and pricing across the core range and new items, and translate insights into strategic recommendations for growth, renovation and innovation
• Monitor competitive activity and category trends to identify white space opportunities for both the core range and innovation
• Plan and lead consumer research, from concept and claims testing to listening through reviews, social and in-store visits, to inform both core brand strategy and new product development
• Partner with Sales from planning through launch, building compelling sell-in stories and sales tools for the core range and new items
• Lead packaging development and refreshes across core and new items, partnering with Regulatory, Quality and R&D to keep every claim clean, compliant and substantiated
• Support leadership in managing spend and tracking return on investment

Job Qualifications

• 6-8 years of brand management experience; ideally classically trained with a mix of larger and emerging food or beverage brand experience
• Experience across both base business and innovation, with a track record of successfully launching new products at scale
• Hands-on stage gate and innovation process experience, including leading projects, in partnership with R&D, from consumer insight and concept testing through launch; a working technical understanding of product development
• Strong consumer research and positioning skills
• Fluency with SPINS and/or Nielsen data and the ability to turn numbers into a clear story and recommendation
• Strong financial acumen, with solid P&L knowledge and experience tracking spend and ROI
• Packaging development experience and working knowledge of food labeling and claims regulations
• Equally comfortable in strategic and tactical settings, able to build the plan and own the details
• Works with autonomy and a high degree of ownership while being highly collaborative across teams
• Highly detail oriented and organized, with the ability to manage multiple projects at once
• Experience working successfully in a fully remote environment
• Refrigerated or perishable category experience a plus; dairy experience not required

About Good Culture

We believe that if you eat good things, and surround yourself with good, you'll feel good. Simple as that. That's why we decided to create a food company that offers real ingredients from trusted sources, promotes good health and tastes great. Our mission is to reinvent the food system, from the (actual) ground up. We are a cultured dairy company that currently makes pasture-raised cottage cheese, rich probiotic sour cream, cream cheese and probiotic milk. We're looking for some cultured healers!

Good Culture is an equal opportunity employer. At Good Culture we also believe a great culture fosters and values a diverse, equitable, and inclusive workforce. We seek individuals of all backgrounds and experiences to apply for this position. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. Good Culture is committed to creating an inclusive environment for all employees.