Senior Brand Manager, Marketing (Base - Multiple Positions)

Kraft Heinz, Inc.; Chicago (IL); Hybrid; USD 90,000 - 150,000; Full time

Job summary

Kraft Heinz, Inc. is seeking an experienced brand leader to drive the development of brand ambition and short- and long-term strategies aimed at sustainable growth.

You will define where to play, portfolio priorities, and expansion opportunities while partnering with Insights and Innovation teams to fuel future growth. You will leverage consumer, category, and business data to identify performance drivers, collaborate with regional teams to translate strategies into actionable plans, maintain

Qualifications

• 8+ years in brand management or marketing.
• Strong analytical and financial acumen.
• Experience guiding innovation and portfolio strategy.

Responsibilities

• Lead development of brand ambition and long-term strategies.
• Define where-to-play, portfolio priorities, and expansion opportunities.
• Shape innovation strategies with Insights and Innovation teams.
• Leverage data to identify performance drivers for decisions.
• Partner with cross-functional and regional teams to translate into plans.
• Establish and maintain brand guidelines across touchpoints.
• Identify partnerships delivering incremental brand value and share learnings.

Skills

Brand strategy

Cross-functional leadership

Strategic thinking

Data-driven decision making

Portfolio management

Brand development

Financial acumen

Job description

Lead development of brand ambition and short‑and‑long‑term brand strategies to drive sustainable growth Define strategic frameworks that guide where‑to‑play choices, portfolio priorities, and expansion opportunities Shape innovation and renovation strategies in partnership with Insights and Innovation teams to fuel future growth Leverage consumer, category, and business data to identify performance drivers and inform strategic decisions Partner with cross‑functional and regional teams to scale strategies into actionable plans and execution Establish and maintain brand guidelines and standards to ensure consistency and quality across touchpoints Identify and develop strategic partnerships or initiatives that deliver incremental brand and business value Share best practices, strategic guidance, and learnings across teams to build capability and alignment 8+ years of experience in brand management or marketing, preferably within CPG or related industries Strong strategic thinker with the ability to translate insights into clear, actionable plans Proven experience building and growing brands with strong positioning, purpose, and performance Demonstrated leadership and influence across complex, matrixed organizations Experience guiding innovation, renovation, and portfolio strategy across multiple initiatives Strong analytical and financial acumen, including experience with P&L drivers Comfortable navigating ambiguity while driving clarity, alignment, and results Collaborative, curious, and results‑oriented self‑starter with strong communication skills