Innovation-Driven Brand Manager, Senior Associate (Remote)

Whale Communications; United States; On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Group Life and AD&D

Voluntary Life and AD&D

Group Short & Long-Term Disability

401(k)

Paid Time Off

Flexible Spending Accounts

Employee Assistance Program

Gym Membership Discounts

Job summary

Generous Brands is seeking a Senior Associate Brand Manager, Innovation to translate consumer needs and trends into compelling products for Health-Ade and the brand portfolio. You will work closely with the Director of Innovation to own projects from concept through commercialization and launch, coordinating with R&D, Supply Chain, Finance, Sales, and Legal.

You will manage ambiguity with structure, build business cases, guide cross-functional teams, and drive impactful product concepts to shelf

Qualifications

• 2–5 years of experience in brand marketing, innovation, product development, or a related field.
• Proven ability to influence and coordinate cross-functional partners without direct authority.
• Strong project-management skills with the ability to independently lead assigned projects and manage multiple workstreams.

Responsibilities

• Monitor consumer behavior, trends, and competitive activity to identify opportunities aligned with Health-Ade’s innovation priorities.
• Lead development and refinement of assigned concepts including proposition, benefits, flavors, formats, and packaging.
• Partner with Consumer Insights to develop learning plans and translate research into clear recommendations.
• Lead the Marketing workstream through commercialization, coordinating with R&D, Supply Chain, Operations, Finance, Sales, Legal, and Regulatory.
• Develop launch plans with Integrated Marketing, Shopper Marketing, eCommerce, PR, and agency teams.
• Develop business cases with Finance and cross-functional teams, including pricing and margins.

Skills

Brand marketing

Innovation

Project management

Cross-functional collaboration

Consumer insights

Strategic thinking

Education

Bachelor’s degree in marketing/business

Job description

Generous Brands is seeking a Senior Associate Brand Manager, Innovation to translate consumer needs and trends into compelling products for Health-Ade and the brand portfolio. You will work closely with the Director of Innovation to own projects from concept through commercialization and launch, coordinating with R&D, Supply Chain, Finance, Sales, and Legal.

You will manage ambiguity with structure, build business cases, guide cross-functional teams, and drive impactful product concepts to shelf