Innovation Brand Manager — Remote Launch Lead

Bolthouse-Farms-1

United States

On-site

USD 120,000 - 125,000

Full time

2 days ago

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Benefits offered by this job

Group Life & AD&D

Voluntary Life & AD&D

Short/Long-Term Disability

401(k)

Paid Time Off

Flexible Spending Accounts

Employee Assistance Program

Gym Membership Discounts

Job summary

Generous Brands is seeking a Senior Associate Brand Manager, Innovation to drive the next generation of Health-Ade products. You will translate consumer needs, category trends, and priorities into winning concepts, owning projects from concept to shelf with partners across R&D, Finance, Supply Chain, Sales, and Legal.

You will refine concepts, build business cases, lead cross-functional meetings, and manage launch details to deliver successful products.

Qualifications

2–5 years of brand marketing, innovation, or product development.
Ability to influence and coordinate cross-functional partners.
Strong project-management skills with multi-workstream leadership.
Experience using consumer insights and marketplace trends.
Strong analytical and financial acumen, with pricing and margins exposure.
Experience leading products from concept through launch.
Experience supporting integrated product launches and activations.
Strong communication and storytelling to translate data into recommendations.

Responsibilities

Monitor trends and identify opportunities aligned with Health-Ade priorities.
Lead development and refinement of concepts including proposition and packaging.
Translate research into clear recommendations and next steps.
Lead marketing workstream through commercialization with cross-functional partners.
Develop launch plans with marketing, eCommerce, PR, and sales teams.
Develop business cases with pricing, volume, costs, and margins.