Remote SDR: Data-Driven Agency Growth Hunter

Goodway Group; United States; On-site; USD 50,000 - 70,000; Full time

Job summary

Goodway Group is a remote-first media and marketing services firm with a 90+ year history, actively expanding its independent agency portfolio in the United States. We are seeking a Sales Development Representative (SDR) dedicated to driving new customer acquisition and revenue growth through strategic outreach and data-driven prospecting.

You will leverage CRM platforms and lead-generation tools to identify and engage Agencies that fit our ICP, crafting personalized messages and managing

Qualifications

• 1-2 years in sales, customer service, retail, or administrative support.
• Experience with CRM platforms like Salesforce or HubSpot is a plus.
• Familiarity with lead generation platforms (e.g., LinkedIn Sales Navigator, ZoomInfo) is a plus.
• Excellent verbal and written communication.
• Ability to ask effective discovery questions and uncover prospect needs.
• Active listening and rapport-building skills.
• Organization and note-taking to accurately log conversations in a CRM.
• Ability to prioritize and qualify inbound leads and route appropriately.

Responsibilities

• Leverage sales tools to identify, schedule meetings with Agencies meeting ICP for our managed agency business.
• Think strategically to identify how we can help prospective customers grow through partnership.
• Use data and tech stack to identify companies and individuals that would benefit from our products and services.
• Use the internet, company websites, data, and research tools to validate and prioritize efforts and to create hypotheses for perceived needs.
• Understand Goodway Group's GTM offerings and differentiators and why we are an ideal fit.
• Develop and manage outreach strategies reaching targets at the right time in the right way.
• Develop and manage content strategies with engaging materials to generate interest.
• Be proficient with growth ops tech stack tools, automate, utilize AI, and increase efficiency.
• Demonstrate analytical mindset and monitor performance results to apply data-driven insights.
• Utilize Salesforce to manage and track all activity, meetings, notes, and metrics.
• Benchmark and stay up to date with consumer behavior and marketing trends.
• Understand marketing restrictions and laws to ensure compliant outreach.
• Maintain a scorecard to monitor performance of initiatives and KPIs.
• Review initiatives at least twice a year with team to improve performance.

Skills

CRM platforms

Lead generation tools

Communication skills

Discovery questioning

Active listening

Organization & note-taking

Tools

Salesforce

HubSpot

LinkedIn Sales Navigator

ZoomInfo

Job description

Goodway Group is a remote-first media and marketing services firm with a 90+ year history, actively expanding its independent agency portfolio in the United States. We are seeking a Sales Development Representative (SDR) dedicated to driving new customer acquisition and revenue growth through strategic outreach and data-driven prospecting.

You will leverage CRM platforms and lead-generation tools to identify and engage Agencies that fit our ICP, crafting personalized messages and managing