Remote Public Sector Field Marketing Lead

SANS Institute; Bethesda (MD); Remote; USD 120.000 - 130.000; Vollzeit

Benefits dieser Stelle

401(k) plan with company match

Health, dental, and vision plans

Paid time off and volunteer time

Zusammenfassung

SANS Institute is hiring a Public Sector Field Marketing Manager to lead demand generation across US Federal, State, Local, and Education markets, with Canada Public Sector support. You’ll partner with Public Sector Sales to translate priorities into targeted marketing programs that drive pipeline and revenue.

The role requires experience in government procurement, ABM programs, and collaboration with Sales to accelerate opportunities.

Qualifikationen

• Bachelor’s degree in marketing, business, communications, or related field.
• 7+ years of marketing experience focusing on field marketing, demand generation, ABM, or sales enablement.
• Proven ability to develop, execute, and optimize integrated marketing campaigns.
• Strong creativity and ability to translate strategy into measurable programs.
• Experience partnering with US Federal Sales and understanding public sector procurement.

Aufgaben

• Develop and execute industry-specific marketing plans for US Federal, state/local, and education sectors.
• Serve as primary marketing partner to Public Sector Sales leadership.
• Provide market insights to product, content, digital, and campaigns teams.
• Collaborate with Sales to analyze pipeline and improve leads and conversions.
• Lead ABM campaigns and events to generate pipeline and revenue growth.
• Plan and execute virtual and in-person events for Federal and SLED markets.
• Measure and report campaign performance with data-driven insights.
• Support cross-functional projects to meet department goals.

Kenntnisse

Communication skills

Marketing strategy

Project management

Analytical skills

Cross-functional collaboration

Ausbildung

Bachelor's degree in marketing or related field

Tools

Salesforce CRM

Marketing automation platforms

Jobbeschreibung

SANS Institute is hiring a Public Sector Field Marketing Manager to lead demand generation across US Federal, State, Local, and Education markets, with Canada Public Sector support. You’ll partner with Public Sector Sales to translate priorities into targeted marketing programs that drive pipeline and revenue.

The role requires experience in government procurement, ABM programs, and collaboration with Sales to accelerate opportunities.