Public Sector Field Marketing Lead (ABM & Events)

Escal Institute of Advanced Technologies, Inc.; Northern (KY); Hybrid; USD 90,000 - 120,000; Full time

Benefits offered by this job

401(k) plan with company match

Health & Wellness benefits

Generous paid time off

SANS training opportunities

Job summary

SANS Institute in the United States is seeking a Public Sector Field Marketing Manager to lead demand generation across U.S. Federal and SLED markets.

This role partners with Public Sector Sales to translate priorities into targeted marketing programs and scalable ABM strategies. Responsibilities include planning multi-channel campaigns, events, and sales enablement, while delivering measurable growth and performance insights to optimize ROI.

Qualifications

• Bachelor’s degree in marketing, Business, Communications, or related field.
• 7+ years of marketing experience with field marketing or ABM.
• Experience developing integrated marketing campaigns from strategy to execution.
• Strong collaboration with US Federal Sales teams to drive pipeline and revenue.
• Proficiency with Salesforce CRM and marketing automation tools.

Responsibilities

• Develop and execute industry-specific marketing plans that align with U.S. Federal, State, Local, and Education (SLED) sales strategies to drive pipeline growth, customer acquisition, and revenue, with additional support for Canada Public Sector sales strategies.
• Serve as the primary marketing partner to Public Sector Sales leadership, translating business priorities and go-to-market strategies into targeted, measurable marketing programs.
• Provide market insights and public sector-specific requirements to Product Marketing, Content Marketing, Digital Marketing, Brand, and Campaigns & Events teams to ensure marketing initiatives address the unique needs of government buyers.
• Partner with Sales to analyze pipeline performance, identify opportunities and gaps, and develop targeted marketing initiatives that increase qualified leads, marketing-qualified leads (MQLs), and conversion rates.
• Lead the planning, execution, and optimization of account-based marketing (ABM) campaigns that support new customer acquisition and revenue growth within existing public sector accounts.
• Plan and execute virtual and in-person events that generate qualified pipeline, accelerate sales opportunities, and strengthen customer relationships across Federal and SLED markets.
• Customize and deploy enterprise marketing campaigns developed by the Campaigns & Events team to meet the unique needs of Public Sector Sales teams and target accounts.
• Collaborate with Content Marketing, Brand, and Sales to build strategic partnerships and strengthen SANS' presence within the federal and public sector cybersecurity community.
• Partner with the Campaigns team to drive registration and promotion for customized marketing programs and events targeting strategic public sector accounts.
• Measure, analyze, and report on campaign and event performance, providing data-driven insights and recommendations to optimize marketing effectiveness and return on investment.
• Support additional marketing initiatives and cross-functional projects as needed to achieve departmental and organizational objectives.
• Perform other related duties as assigned.

Skills

Public Sector marketing

ABM

Demand generation

Sales enablement

Marketing automation

Salesforce CRM

Project management

Education

Bachelor’s degree in marketing, Business, Communications

Tools

Salesforce CRM

Marketing automation platforms

Job description

SANS Institute in the United States is seeking a Public Sector Field Marketing Manager to lead demand generation across U.S. Federal and SLED markets.

This role partners with Public Sector Sales to translate priorities into targeted marketing programs and scalable ABM strategies. Responsibilities include planning multi-channel campaigns, events, and sales enablement, while delivering measurable growth and performance insights to optimize ROI.