Public Sector Field Marketing Manager

Escal Institute of Advanced Technologies, Inc.; Northern (KY); Hybrid; USD 90,000 - 120,000; Full time

Benefits offered by this job

401(k) plan with company match

Health & Wellness benefits

Generous paid time off

SANS training opportunities

Job summary

SANS Institute in the United States is seeking a Public Sector Field Marketing Manager to lead demand generation across U.S. Federal and SLED markets.

This role partners with Public Sector Sales to translate priorities into targeted marketing programs and scalable ABM strategies. Responsibilities include planning multi-channel campaigns, events, and sales enablement, while delivering measurable growth and performance insights to optimize ROI.

Qualifications

• Bachelor’s degree in marketing, Business, Communications, or related field.
• 7+ years of marketing experience with field marketing or ABM.
• Experience developing integrated marketing campaigns from strategy to execution.
• Strong collaboration with US Federal Sales teams to drive pipeline and revenue.
• Proficiency with Salesforce CRM and marketing automation tools.

Responsibilities

• Develop and execute industry-specific marketing plans that align with U.S. Federal, State, Local, and Education (SLED) sales strategies to drive pipeline growth, customer acquisition, and revenue, with additional support for Canada Public Sector sales strategies.
• Serve as the primary marketing partner to Public Sector Sales leadership, translating business priorities and go-to-market strategies into targeted, measurable marketing programs.
• Provide market insights and public sector-specific requirements to Product Marketing, Content Marketing, Digital Marketing, Brand, and Campaigns & Events teams to ensure marketing initiatives address the unique needs of government buyers.
• Partner with Sales to analyze pipeline performance, identify opportunities and gaps, and develop targeted marketing initiatives that increase qualified leads, marketing-qualified leads (MQLs), and conversion rates.
• Lead the planning, execution, and optimization of account-based marketing (ABM) campaigns that support new customer acquisition and revenue growth within existing public sector accounts.
• Plan and execute virtual and in-person events that generate qualified pipeline, accelerate sales opportunities, and strengthen customer relationships across Federal and SLED markets.
• Customize and deploy enterprise marketing campaigns developed by the Campaigns & Events team to meet the unique needs of Public Sector Sales teams and target accounts.
• Collaborate with Content Marketing, Brand, and Sales to build strategic partnerships and strengthen SANS' presence within the federal and public sector cybersecurity community.
• Partner with the Campaigns team to drive registration and promotion for customized marketing programs and events targeting strategic public sector accounts.
• Measure, analyze, and report on campaign and event performance, providing data-driven insights and recommendations to optimize marketing effectiveness and return on investment.
• Support additional marketing initiatives and cross-functional projects as needed to achieve departmental and organizational objectives.
• Perform other related duties as assigned.

Skills

Public Sector marketing

ABM

Demand generation

Sales enablement

Marketing automation

Salesforce CRM

Project management

Education

Bachelor’s degree in marketing, Business, Communications

Tools

Salesforce CRM

Marketing automation platforms

Job description

About SANS

Founded in 1989, SANS Institute (SANS) began as a cooperative research and education organization. Over the next 25 years, it grew to become the most trusted and widely recognized provider of information security training and certification in the world. Today, SANS has served more than 300,000 cybersecurity professionals around the world, with more than 60,000 earning Global Information Assurance Certification (GIAC) security certifications—the leading certification that provides assurance to employers that their people and prospective hires can do the job.

At the heart of SANS is a community of practitioners, from auditors and network administrators to CISOs, who share their lessons learned and collaborate on solutions to the challenges they face. These experts, working across corporations, government agencies, and universities, come together to support and strengthen the global information security community.

Why SANS?

At SANS, our culture is defined by three pillars: Mission, Brand, and People.

• Our Mission is to hire people who understand the importance fighting against cybersecurity threats.
• Our Brand reflects a commitment to delivering the highest quality training.
• Our People are grounded in a culture of fairness, honesty, customer focus, and a pragmatic approach.

What You'll Achieve at SANS

We are seeking a Public Sector Field Marketing Manager to join our North America - Field Marketing team. This role plays a key part in developing and executing integrated demand generation strategies that drive pipeline growth and customer acquisition across the U.S. Federal and State, Local, and Education (SLED) markets, with additional support for Canada Public Sector. Serving as the primary marketing partner to Public Sector Sales leadership, this role collaborates closely with sales teams to understand customer priorities, translate go-to-market strategies into targeted marketing initiatives, and deliver measurable business results.

This role leads the execution of industry-focused marketing programs across multiple channels—including field events, account-based marketing (ABM), targeted campaigns, sales enablement, and localized marketing—to generate qualified demand, strengthen customer relationships, and increase brand awareness. The ideal candidate brings experience marketing to the public sector, understands the unique dynamics of government procurement and buying cycles, and has a proven ability to build trusted partnerships with Sales to accelerate pipeline and revenue through strategic, data-driven marketing initiatives.

As a Public Sector Field Marketing Manager, you will:

• Develop and execute industry-specific marketing plans that align with U.S. Federal, State, Local, and Education (SLED) sales strategies to drive pipeline growth, customer acquisition, and revenue, with additional support for Canada Public Sector sales strategies.
• Serve as the primary marketing partner to Public Sector Sales leadership, translating business priorities and go-to-market strategies into targeted, measurable marketing programs.
• Provide market insights and public sector-specific requirements to Product Marketing, Content Marketing, Digital Marketing, Brand, and Campaigns & Events teams to ensure marketing initiatives address the unique needs of government buyers.
• Partner with Sales to analyze pipeline performance, identify opportunities and gaps, and develop targeted marketing initiatives that increase qualified leads, marketing-qualified leads (MQLs), and conversion rates.
• Lead the planning, execution, and optimization of account-based marketing (ABM) campaigns that support new customer acquisition and revenue growth within existing public sector accounts.
• Plan and execute virtual and in-person events that generate qualified pipeline, accelerate sales opportunities, and strengthen customer relationships across Federal and SLED markets.
• Customize and deploy enterprise marketing campaigns developed by the Campaigns & Events team to meet the unique needs of Public Sector Sales teams and target accounts.
• Collaborate with Content Marketing, Brand, and Sales to build strategic partnerships and strengthen SANS' presence within the federal and public sector cybersecurity community.
• Partner with the Campaigns team to drive registration and promotion for customized marketing programs and events targeting strategic public sector accounts.
• Measure, analyze, and report on campaign and event performance, providing data-driven insights and recommendations to optimize marketing effectiveness and return on investment.
• Support additional marketing initiatives and cross-functional projects as needed to achieve departmental and organizational objectives.
• Perform other related duties as assigned.

What We're Looking For

Every SANS employee brings something unique. For this role, we’re looking for candidates with:

• Bachelor’s degree in marketing, Business, Communications, or a related field.
• 7+ years of experience in marketing, with a strong focus on field marketing, demand generation, account-based marketing (ABM), or sales enablement.
• Proven experience developing, executing, and optimizing integrated marketing campaigns from strategy through implementation.
• Demonstrated creativity, innovation and quality execution in developing targeted marketing programs that drive engagement and measurable business results.
• Experience partnering closely with U.S. Federal Sales teams to drive pipeline growth, customer acquisition, and revenue.
• Solid understanding of the U.S. Federal procurement process, government buying cycles, and public sector purchasing requirements.
• Experience supporting go-to-market strategies for the U.S. Federal and/or State, Local, and Education (SLED) markets.
• Proficiency with Salesforce CRM and experience leveraging CRM data to support marketing initiatives and performance reporting.
• Experience with marketing automation platforms and digital marketing tools.
• Strong project management and organizational skills, with the ability to manage multiple priorities and deadlines in a fast-paced environment.
• Excellent verbal, written, and presentation communication skills.
• Strong analytical skills with the ability to interpret marketing data, measure campaign performance, and provide actionable, data-driven recommendations.
• Self-motivated, adaptable, and able to thrive in a dynamic, fast-paced environment.
• Demonstrated ability to build collaborative relationships with cross-functional stakeholders and influence business outcomes.
• Unrestricted authorization to work in the USA; visa sponsorship is not available.

Preferred qualifications include:

• Experience marketing cybersecurity, technology, SaaS, or professional education solutions to U.S. Federal agencies and/or SLED organizations.
• Experience developing and executing account-based marketing (ABM) strategies for public sector customers.
• Familiarity with government contract vehicles, procurement channels, and public sector marketing best practices.
• Demonstrated success planning and executing executive briefings, government events, conferences, and industry trade shows.
• Entrepreneurial mindset with a proactive, hands-on approach to problem-solving and execution.

Benefits and Perks of Working at SANS

We’re committed to fair and equitable compensation. The expected salary range for this position is $90-120k OTE (comprised of base salary & bonus), depending on geographic location, skills, and experience. At SANS, pay equity and transparency are priorities.

We offer a comprehensive benefits package that supports your total well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:

• Financial Benefits: Competitive base salary,bonus opportunities, and a 401(k) plan with company match.
• Health & Wellness: Robust medical, dental, and vision plans; company-provided short term disability; optional long-term disability, supplemental life and AD&D insurance for employees and dependents; voluntary benefits including accident insurance and identity theft protection; fitness and wellness programs; and a company paid employee assistance program (EAP).
• Time Off & Flexibility: Generous paid time off, including volunteer time.
• Learning & Development: Access to professional development and SANS training opportunities.

Flexibility and Balance at SANS

We support our colleagues with the tools and flexibility they need to thrive, both professionally and personally. As a primarily remote work environment, we are committed to maintaining strong connections, collaboration, and a vibrant culture across virtual teams. While most roles operate remotely, some positions may require occasional in-person presence depending on role-specific or business needs.

SANS is an Equal Employment Opportunity Employer

SANS is proud to be an Equal Opportunity Employer. We do not discriminate based on race, color, sex, age, national origin, religion, sexual orientation, gender identity, veteran status, disability, or any other federal, state, or local protected class.

If, because of a medical condition or disability, you require a reasonable accommodation during the application process, or to perform the essential functions of a position, please contact SANS Human Resources.

US Job Seekers:Click here to view the “Know Your Rights” poster.

SANS complies with all applicable state and local laws regarding the consideration of applicants with arrest or conviction records. For positions governed by federal and/or state banking regulations, SANS will adhere to relevant requirements when evaluating candidates with criminal histories.

Employment eligibility in the United States is required. SANS does not provide visa sponsorship for this position.