Remote Public Sector Growth Marketing Lead

Totara Learning Inc.; Northern (KY); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Unlimited PTO

Enhanced Parental Leave

Professional Development Opportunities

Annual Wellbeing Allowance

New Joiner home working set-up Allow.:

Additional Paid Leave: Birthday off, |

Working days between Christmas and New

Job summary

Totara Learning Inc. is seeking a hands-on marketing generalist to lead integrated marketing for the US Public Sector, spanning Federal and SLED markets.

You will own event marketing, sector communications, email programs, partnerships, content, web strategy, and campaign coordination, collaborating with Demand Generation and Sales to build brand and pipeline. This fully remote role demands 5–7+ years in broad B2B marketing (SaaS GovTech or learning tech), strong partner & ABM experience, and

Qualifications

• 5–7+ years in broad B2B marketing for SaaS, GovTech, or learning tech.
• Experience marketing to US Federal or SLED audiences and understanding procurement.
• Proven ability delivering integrated programs across events, email, content and web.
• Strong field and event marketing with conference planning and follow-up.
• Experience developing partner programs with associations, media, or system integrators.
• Strong writing and storytelling across channels and long-form content.
• Hands-on email automation and ABM program experience.

Responsibilities

• Own and execute the integrated marketing plan for the US Public Sector across Federal and SLED markets.
• Lead field and event marketing, including conferences, trade shows, webinars, roundtables, sponsorships, partner events, and post-event communications.
• Own the public-sector communications and email calendar, including campaign emails, nurture programs, announcements, newsletters, and event promotion.
• Develop and manage partnerships and sponsorships with industry associations, media organizations, system integrators, and other public-sector partners.
• Drive paid campaign strategy in partnership with the Demand Generation team by defining target audiences, messaging, offers, content, creative requirements, landing pages, and sales follow-up plans.
• Lead integrated campaigns across email, paid digital, website, SEO, content syndication, events, and partner channels to build awareness and generate pipeline.
• Own the strategy and content roadmap for TotaraGov.com, including campaign landing pages and ongoing website optimization.
• Develop account-based marketing programs targeting Federal agencies, SLED organizations, system integrators, and other priority accounts.
• Create public-sector messaging and content across email, web, events, sales enablement, blogs, ebooks, guides, and white papers.
• Partner closely with Public Sector Sales on account priorities, campaign planning, messaging, event follow-up, and sales materials.
• Track campaign and event performance, measure return on investment, and report marketing’s contribution to pipeline.

Skills

B2B marketing

Field marketing

Event marketing

Partner marketing

Messaging & writing

Email automation

ABM

Tools

HubSpot

Google Analytics

WordPress

Semrush

ABM tools

Job description

Totara Learning Inc. is seeking a hands-on marketing generalist to lead integrated marketing for the US Public Sector, spanning Federal and SLED markets.

You will own event marketing, sector communications, email programs, partnerships, content, web strategy, and campaign coordination, collaborating with Demand Generation and Sales to build brand and pipeline. This fully remote role demands 5–7+ years in broad B2B marketing (SaaS GovTech or learning tech), strong partner & ABM experience, and