Public Sector Field Marketing Leader — ABM & Pipeline

SANS Institute; Rockville (MD); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

401(k) plan

Health/dental/vision

Generous PTO

Professional development

Remote-friendly

Job summary

SANS Institute is seeking a Public Sector Field Marketing Manager to drive demand generation and ABM initiatives across Federal and SLED markets in the U.S., with Canada support. You will partner with Public Sector Sales to translate strategy into measurable programs, events, and campaigns that accelerate pipeline and revenue.

The role requires experience in public sector marketing, strong collaboration with cross-functional teams, and a data-driven approach to optimize programs and ROI.

Qualifications

• Bachelor's degree in marketing, business, communications or related field.
• 7+ years of marketing experience with focus on field marketing, ABM, or demand generation.
• Proven ability to develop, execute and optimize integrated marketing campaigns.
• Experience partnering with US Federal sales to drive pipeline and revenue.
• Familiarity with government procurement cycles and public sector buying.
• Strong CRM and marketing automation experience with data-driven reporting.

Responsibilities

• Develop and execute industry-specific marketing plans for U.S. Federal, State, Local, and Education markets.
• Serve as primary marketing partner to Public Sector Sales leadership.
• Provide market insights to product/content/brand teams.
• Analyze pipeline performance with Sales to optimize marketing initiatives.
• Lead ABM campaigns to acquire new customers and grow revenue in public sector accounts.
• Plan and run virtual and in-person events to generate pipeline.
• Collaborate with Campaigns/Events to tailor campaigns for Public Sector teams.
• Build partnerships to strengthen SANS' presence in federal/public sector.

Skills

Field marketing

ABM

Demand generation

Sales enablement

CRM proficiency

Marketing analytics

Project management

Cross-functional collaboration

Communication skills

Public sector marketing

Education

Bachelor's degree in marketing, Business, Communications, or a related field

Tools

Salesforce CRM

Marketing Automation

Analytics tools

Job description

SANS Institute is seeking a Public Sector Field Marketing Manager to drive demand generation and ABM initiatives across Federal and SLED markets in the U.S., with Canada support. You will partner with Public Sector Sales to translate strategy into measurable programs, events, and campaigns that accelerate pipeline and revenue.

The role requires experience in public sector marketing, strong collaboration with cross-functional teams, and a data-driven approach to optimize programs and ROI.