Remote: Senior Programmatic Strategist for SaaS & B2B Growth

Directive; Kansas City (MO); Remote; USD 95.000 - 130.000; Vollzeit

Benefits dieser Stelle

Medical and dental plans

Vision plans

Disability and life insurance

Gympass

Unlimited PTO

Paid holidays

Birthday off

Parental leave

401(k) with match

Annual bonus

Anniversary trip

Employer-paid plan for you

Zusammenfassung

Directive Consulting is a leading B2B performance marketing agency helping brands scale revenue through Programmatic strategies and cross-channel campaigns. We partner with clients to drive pipeline, SQLs, and measurable growth in SaaS and other B2B sectors.

The Programmatic Strategist role focuses on day-to-day management for programmatic clients, campaign builds, optimization, and reporting across DSPs, with a client-facing emphasis and cross-functional collaboration.

Qualifikationen

• 3+ years of programmatic experience in publishers, agencies, or ad-tech (bonus B2B).
• Hands-on media buying: building/optimizing DSP campaigns, with TTD/DV360 preference.
• Proven programmatic planning/buying experience and measurement frameworks.
• Understanding how programmatic and other channels complement each other to beat KPIs.
• Experience growing programmatic for B2B/SaaS with budgets > $50k/month.

Aufgaben

• Campaign Management and day-to-day client work across programmatic channels.
• Develop and execute media strategies aligned with client objectives.
• Utilize first- and third-party data for audience targeting and segmentation.
• Plan and set up campaigns on DSPs like DV360 and The Trade Desk.
• Continuously optimize campaigns to meet performance and pacing goals.
• Generate performance reports and provide actionable insights.
• Troubleshoot delivery issues and coordinate with cross-functional teams.
• Communicate with clients and internal stakeholders; present plans and results.

Kenntnisse

Programmatic experience

DSP buying (TTD/DV360)

Data integration

Campaign optimization

Tools

DV360

The Trade Desk

Jobbeschreibung

Directive Consulting is a leading B2B performance marketing agency helping brands scale revenue through Programmatic strategies and cross-channel campaigns. We partner with clients to drive pipeline, SQLs, and measurable growth in SaaS and other B2B sectors.

The Programmatic Strategist role focuses on day-to-day management for programmatic clients, campaign builds, optimization, and reporting across DSPs, with a client-facing emphasis and cross-functional collaboration.