Programmatic Strategist — Remote, SaaS & B2B Growth

Directive; New York (NY); Remote; USD 120,000 - 160,000; Full time

Benefits offered by this job

Medical, dental, vision plans

100% employer-paid plan for you

Dependent coverage 50%

Mental health support

Gympass

Unlimited PTO

Paid company holidays

Birthday off

End of year recharge

Paid parental leave

401(k) with company match

Annual bonus

Anniversary trip

Job summary

Directive Consulting is a leading B2B performance marketing agency delivering revenue through Programmatic and cross-channel strategies. The Programmatic Strategist will manage day-to-day campaigns, optimize, and report across Display, Native, Video, and Audio, driving client success.

You will build custom client strategies, leverage first-/third-party data for targeting, and collaborate with internal teams to align with client objectives.

Qualifications

• 3+ years in programmatic roles at publishers, agencies, or ad tech.
• Hands-on media buying: build/optimize campaigns in DSPs (TTD, DV360 preferred).
• Proven programmatic planning, buying, and measurement frameworks.

Responsibilities

• Manage day-to-day programmatic client campaigns (Display, Native, Video, Audio).
• Develop and implement client strategies; communicate with clients and internal teams.
• Collaborate with creative, analytics, and account teams for campaign execution.
• Generate performance reports with actionable insights and recommendations.
• Troubleshoot campaign delivery and performance issues.

Skills

Programmatic strategy

Campaign management

Data integration

DSP experience

Cross-functional collaboration

Client communication

Tools

DV360

The Trade Desk

Job description

Directive Consulting is a leading B2B performance marketing agency delivering revenue through Programmatic and cross-channel strategies. The Programmatic Strategist will manage day-to-day campaigns, optimize, and report across Display, Native, Video, and Audio, driving client success.

You will build custom client strategies, leverage first-/third-party data for targeting, and collaborate with internal teams to align with client objectives.