Remote Programmatic Strategist for SaaS Growth

Directive; Atlanta (GA); Remote; USD 90,000 - 130,000; Full time

Benefits offered by this job

Medical, dental, vision plans

Disability and life insurance

Employer-paid plan for employee

Mental health resources (Spring Health

Headspace membership

Gym access / wellness benefits

Unlimited PTO and holidays

401(k) with company match

Annual bonus potential

Job summary

Directive Consulting is seeking a bold Programmatic Strategist to drive growth for SaaS and B2B clients. You’ll lead day-to-day programmatic campaigns, optimize, report, and communicate results to clients and internal teams.

You’ll collaborate with creative, analytics, and account teams to design comprehensive media strategies, leverage data for precise targeting, and manage budgets across multiple DSPs, including DV360 and The Trade Desk.

Qualifications

• 3+ years in programmatic roles (publishers, ad agencies, or ad tech)
• Hands-on media buying in DSPs, preferably TTD and DV360
• Proven track record in programmatic planning, buying, and measurement frameworks

Responsibilities

• Manage day-to-day programmatic campaigns across DSPs.
• Develop media strategies aligned with client objectives.
• Leverage first- and third-party data for audience targeting.
• Plan and set up campaigns across DSPs (DV360, The Trade Desk, etc.).
• Continuously optimize campaigns to meet performance goals.
• Generate performance reports with actionable insights.

Skills

Programmatic experience

Media buying

Client communication

Campaign optimization

Analytics

Tools

TTD (The Trade Desk)

DV360

Job description

Directive Consulting is seeking a bold Programmatic Strategist to drive growth for SaaS and B2B clients. You’ll lead day-to-day programmatic campaigns, optimize, report, and communicate results to clients and internal teams.

You’ll collaborate with creative, analytics, and account teams to design comprehensive media strategies, leverage data for precise targeting, and manage budgets across multiple DSPs, including DV360 and The Trade Desk.