Remote Programmatic Strategist for B2B SaaS

Directive; Oregon; Hybrid; USD 90,000 - 120,000; Full time

Benefits offered by this job

Medical, dental, vision plans

401(k) with company match

Unlimited PTO

Job summary

Directive Consulting, a leading B2B performance marketing agency, seeks a campaigns-focused programmatic specialist. You will develop and execute media strategies, leverage DSPs like DV360 and The Trade Desk, and collaborate across teams to meet client KPIs. Remote-first with global teams and a focus on SaaS and B2B outcomes.

You will manage budgets above $50k/month, optimize campaigns, and present performance insights to clients, driving pipeline and demand across complex B2B accounts.

Qualifications

• 3+ years of proven experience in programmatic roles at publishers, advertising agencies, or ad tech companies (bonus B2B experience).
• Hands-on expertise in media buying: building and optimizing campaigns in DSPs, with a preference for experience in TTD and DV360.
• Proven track record in programmatic media planning, buying, and building measurement frameworks to evaluate campaign success.
• Strong understanding of how programmatic and other channels work together to surpass client KPIs.

Responsibilities

• Strategy Development: Collaborate with internal teams to create comprehensive media strategies that align with client objectives.
• Data Integration: Leverage first-party and third-party data for precise audience targeting and segmentation.
• Planning and Setup: Develop and implement programmatic campaigns across DSPs such as DV360, The Trade Desk, and others.
• Optimization: Continuously monitor and optimize campaigns to achieve performance and pacing goals.
• Reporting: Generate and analyze performance reports to provide actionable insights and recommendations.
• Troubleshooting: Quickly identify and resolve issues related to campaign performance and delivery.
• Cross-Functional Coordination: Work closely with creative, analytics, and account teams to ensure cohesive campaign execution.
• Communication: Serve as the primary point of contact for clients, providing regular updates on campaign performance and strategy adjustments.
• Presentation: Present campaign plans, performance reports, and strategic recommendations to clients.

Skills

Campaign strategy

Data-driven decision making

Cross-functional collaboration

Client communication

Tools

DV360

The Trade Desk

Job description

Directive Consulting, a leading B2B performance marketing agency, seeks a campaigns-focused programmatic specialist. You will develop and execute media strategies, leverage DSPs like DV360 and The Trade Desk, and collaborate across teams to meet client KPIs. Remote-first with global teams and a focus on SaaS and B2B outcomes.

You will manage budgets above $50k/month, optimize campaigns, and present performance insights to clients, driving pipeline and demand across complex B2B accounts.