Programmatic Strategist: SaaS B2B Growth Engine (Remote)

Think Advertising Jobs; North Carolina; Remote; USD 90,000 - 120,000; Full time

Benefits offered by this job

Medical, dental, vision plans

Unlimited PTO

401(k) with match

Birthday off

Job summary

Directive Consulting is a leading B2B performance marketing agency that drives pipeline and SQLs for SaaS brands. We seek a bold Programmatic Strategist to manage day-to-day programmatic campaigns across DSPs, partner with cross-functional teams, and communicate performance and strategy to clients.

You’ll develop holistic media strategies, leverage first- and third-party data, and optimize campaigns for strong results.

Qualifications

• 3+ years of proven experience in programmatic roles at publishers, advertising agencies, or ad tech companies.
• Hands-on expertise in media buying: building and optimizing campaigns in DSPs, with a preference for experience in TTD and DV360.
• Proven track record in programmatic media planning, buying, and measurement frameworks.

Responsibilities

• Campaign Management: develop media strategies aligned with client objectives.
• Data Integration: leverage first- and third-party data for precise targeting.
• Planning and Setup: implement campaigns across DSPs such as DV360 and The Trade Desk.
• Optimization: monitor and optimize campaigns to meet performance goals.
• Reporting: generate insights and recommendations from performance data.
• Troubleshooting: identify and resolve campaign delivery issues.
• Team Collaboration: coordinate with creative, analytics, and account teams.
• Client Relationship Management: communicate progress and strategy to clients.

Skills

Programmatic buying

DSP platforms

Client management

Data-driven

Tools

DV360

The Trade Desk

Job description

Directive Consulting is a leading B2B performance marketing agency that drives pipeline and SQLs for SaaS brands. We seek a bold Programmatic Strategist to manage day-to-day programmatic campaigns across DSPs, partner with cross-functional teams, and communicate performance and strategy to clients.

You’ll develop holistic media strategies, leverage first- and third-party data, and optimize campaigns for strong results.