Remote Product Marketing Manager: GovTech & Public Sector

Avolve Software Group; Oklahoma; Remote; USD 99,000 - 121,000; Full time

Benefits offered by this job

Remote work

Medical, dental, vision, life

401k

Unlimited vacation

Job summary

Avolve is seeking a strategic, hands-on Product Marketing Manager to strengthen and execute the product marketing function across product, Marketing, Sales, Customer Success, and Partnerships. This role translates product capabilities, customer needs, and market intelligence into clear positioning and coordinated go-to-market execution.

The Product Marketing Manager will guide narratives for Avolve’s portfolio across buyer and customer journeys, establishing launch rhythms, enabling revenue

Qualifications

• Bachelor's degree in marketing, business, communications, or related field, or equivalent practical experience.
• 4–6 years of product marketing, solutions marketing, or go-to-market experience in B2B or B2G technology.
• Experience developing messaging, supporting product launches, conducting market and competitive research, and creating sales enablement materials.
• Exceptional visual storytelling and presentation development skills for executive-level assets.
• Proven ability to coordinate cross-functional projects and manage multiple priorities in a fast-paced environment.
• Experience with GovTech, public-sector software, GIS, permitting, or plan review is preferred.

Responsibilities

• Maintain and evolve product positioning, messaging, value propositions, and proof points for the product portfolio.
• Lead go-to-market planning for product launches, releases, and strategic initiatives.
• Equip Sales and Customer Success with value narratives, briefs, FAQs, and enablement materials.
• Track product marketing KPIs and report results, risks, and improvements.

Skills

Product marketing

Go-to-market

Sales enablement

Cross-functional leadership

HubSpot

Asana

Education

Bachelor's degree in marketing or related field

Tools

HubSpot

Asana

Job description

Avolve is seeking a strategic, hands-on Product Marketing Manager to strengthen and execute the product marketing function across product, Marketing, Sales, Customer Success, and Partnerships. This role translates product capabilities, customer needs, and market intelligence into clear positioning and coordinated go-to-market execution.

The Product Marketing Manager will guide narratives for Avolve’s portfolio across buyer and customer journeys, establishing launch rhythms, enabling revenue