Remote Product Marketing Manager for Public Sector & GovTech

Avolve Software Group; Georgia; Remote; USD 94,000 - 127,000; Full time

Benefits offered by this job

Medical/Dental/Vision & Life insurance

401k

Unlimited Vacation

Sick Leave & Holidays

Job summary

Avolve is seeking a strategic, hands‑on Product Marketing Manager to strengthen the product marketing function across Product, Marketing, Sales, Customer Success, and Partnerships. Translate capabilities and market intelligence into compelling positioning and coordinated go‑to‑market execution.

The role drives narrative for Avolve’s portfolio, leads launches, enables revenue teams, and aligns partner marketing with market needs.

Qualifications

• Bachelor’s degree or equivalent practical experience in marketing, business, or related field.
• 4–6 years of product marketing, solutions marketing, or go‑to‑market in B2B/B2G tech.
• Experience developing messaging, launches, market/competitive research, and sales enablement.
• Strong visual storytelling and executive presentation skills.
• Ability to coordinate cross‑functional projects with data‑driven execution.
• GovTech, public sector software, GIS, or plan review experience preferred.

Responsibilities

• Maintain and evolve messaging, value props, and proof points for product portfolio.
• Translate features into outcomes for public sector personas and buying stages.
• Develop messaging frameworks, audience definitions, and differentiated claims.
• Create product messaging aligned with brand voice and assets.
• Produce competitive briefs, battlecards, and objection handling for teams.
• Lead go‑to‑market planning for launches and packaging changes.
• Coordinate launch audiences, owners, timelines, and risks across teams.
• Equip Sales and Customer Success with narratives, briefs, demos, and enablement content.
• Develop customer adoption materials and partner messaging to support joint GTM.
• Track KPIs and report on results with insights and improvements.

Skills

Messaging development

Product launches

Market research

Competitive analysis

Sales enablement

Visual storytelling

Presentation development

AI tooling usage

Cross-functional collaboration

GovTech experience

Remote work adaptability

Education

Bachelor’s degree in marketing, business, communications, or related field

Equivalent practical experience

Tools

HubSpot

Asana

Job description

Avolve is seeking a strategic, hands‑on Product Marketing Manager to strengthen the product marketing function across Product, Marketing, Sales, Customer Success, and Partnerships. Translate capabilities and market intelligence into compelling positioning and coordinated go‑to‑market execution.

The role drives narrative for Avolve’s portfolio, leads launches, enables revenue teams, and aligns partner marketing with market needs.