Remote Product Marketing Manager for GovTech & Public Sector

Avolve Software Group; Michigan; Remote; USD 94,000 - 127,000; Full time

Job summary

Avolve is seeking a strategic, hands-on Product Marketing Manager to strengthen the product marketing function across Product, Marketing, Sales, Customer Success, and Partnerships. This role translates product capabilities and market insights into clear positioning and coordinated go-to-market execution.

The manager will guide the narrative for Avolve’s product portfolio, establish launch rhythms, and empower revenue teams with differentiated messaging and assets.

Qualifications

• Bachelor’s degree or equivalent practical experience in marketing or related field.
• 4–6 years in product/solutions marketing or go-to-market roles in B2B/B2G tech.
• Experience with messaging, launches, market research, and sales enablement.

Responsibilities

• Define product positioning and messaging for the portfolio across buyers and users.
• Lead go-to-market planning for launches, releases, and strategic initiatives.
• Equip Sales and Customer Success with compelling value narratives and assets.
• Develop partner-ready messaging and co-sell materials.
• Track KPIs and report results with actionable improvements.

Skills

Product marketing

Go-to-market

Market research

Storytelling

Cross-functional leadership

AI tools

GovTech

Education

Bachelor’s degree in marketing, business, communications, or related field

Tools

HubSpot

Asana

Job description

Avolve is seeking a strategic, hands-on Product Marketing Manager to strengthen the product marketing function across Product, Marketing, Sales, Customer Success, and Partnerships. This role translates product capabilities and market insights into clear positioning and coordinated go-to-market execution.

The manager will guide the narrative for Avolve’s product portfolio, establish launch rhythms, and empower revenue teams with differentiated messaging and assets.