Remote Product Marketing Manager — GovTech & Public Sector

Avolve Software Group; Florida; Remote; USD 99,000 - 121,000; Full time

Benefits offered by this job

Group Medical, Dental, Vision and Life

401k

Unlimited Vacation

Paid Sick Leave & Holidays

Job summary

Avolve is seeking a strategic, hands-on Product Marketing Manager to strengthen and execute the product marketing function. This role sits at the intersection of Product, Marketing, Sales, Customer Success, and Partnerships, translating product capabilities into clear positioning and go-to-market execution.

The successful candidate will guide messaging for Avolve’s product portfolio across the buyer and customer journey, lead launches, and equip revenue teams with differentiated value

Qualifications

• 4–6 years in product marketing, solutions marketing, or go-to-market in B2B/B2G tech.
• Experience developing messaging, product launches, market and competitive research, and sales enablement materials.
• Exceptional visual storytelling and presentation development skills.
• Coordinate cross-functional projects and manage priorities in a fast-paced environment.
• Experience with GovTech or public-sector software preferred.
• Ability to work effectively in a remote environment.

Responsibilities

• Maintain and evolve positioning, messaging, value propositions, and proof points for the product portfolio.
• Translate features into outcomes for public-sector personas and buying stages.
• Develop messaging frameworks, audience definitions, and competitive materials.
• Create differentiated product messaging aligned with the brand.
• Prepare battlecards, talking points, and enablement assets for customer-facing teams.
• Lead go-to-market planning for launches, packaging changes, and strategic initiatives.
• Coordinate launch audiences, owners, timelines, and risk management.
• Equip Sales and Customer Success with narratives, briefs, FAQs, case studies, and demos.
• Develop partner-ready messaging and co-sell materials.
• Gather feedback to improve messaging and execution.
• Track KPIs and manage marketing projects and vendors.

Skills

Product marketing

Go-to-market

Messaging development

Cross-functional

Storytelling

Data-driven

HubSpot

Asana

AI tooling

Remote work

GovTech

Education

Bachelor’s degree or equivalent

Tools

HubSpot

Asana

Job description

Avolve is seeking a strategic, hands-on Product Marketing Manager to strengthen and execute the product marketing function. This role sits at the intersection of Product, Marketing, Sales, Customer Success, and Partnerships, translating product capabilities into clear positioning and go-to-market execution.

The successful candidate will guide messaging for Avolve’s product portfolio across the buyer and customer journey, lead launches, and equip revenue teams with differentiated value