Remote Product Marketing Manager - GovTech & Public Sector

Avolve Software Group; El Paso (TX); Remote; USD 110,000 - 127,000; Full time

Benefits offered by this job

Health insurance

401k

Unlimited vacation

Paid sick leave

Job summary

Avolve Software Group is seeking a strategic, hands-on Product Marketing Manager to strengthen the product marketing function. This role sits at the intersection of Product, Marketing, Sales, Customer Success, and Partnerships, translating product capabilities and market needs into clear positioning and go-to-market execution.

You will guide the narrative for our public-sector portfolio, establish launch rhythms, and enable revenue teams with messaging, assets, and competitive tools.

Qualifications

• Bachelor’s degree in marketing, business, communications, or a related field.
• 4–6 years of relevant product marketing, solutions marketing, or go-to-market experience in B2B or B2G technology.
• Experience developing messaging, supporting product launches, conducting market and competitive research, and creating sales enablement materials.
• Exceptional visual storytelling and presentation development skills for executive-level assets.
• Proven ability to coordinate cross-functional projects and manage priorities using data.
• Proficiency with HubSpot and Asana for marketing programs and reporting.
• Experience with GovTech, public-sector software, GIS, permitting, or partner marketing is a plus.
• Self-motivated and able to work in a fast-paced remote environment.

Responsibilities

• Maintain and evolve product positioning, messaging, and proof points for portfolio.
• Translate features into outcomes for public-sector personas, departments, and buying stages.
• Create messaging frameworks including audience definitions and differentiators.
• Develop differentiated product messaging and content aligned with brand.
• Create competitive briefs, battlecards, and talking tracks for teams.
• Lead go-to-market planning and launches aligned with roadmap priorities.
• Coordinate launch across teams with timelines and accountability.
• Equip Sales and Customer Success with value narratives, briefs, FAQs, and demos.
• Develop partner-ready messaging and co-sell materials.
• Gather feedback to improve messaging and launch execution.
• Track KPIs and report results with insights and improvements.
• Manage projects and vendors within priorities and budget.

Skills

Product marketing

Go-to-market

Messaging development

Cross-functional leadership

Public sector

AI tools

HubSpot

Asana

B2G/B2B

Education

Bachelor’s degree in marketing, business, or communications

Tools

HubSpot

Asana

Job description

Avolve Software Group is seeking a strategic, hands-on Product Marketing Manager to strengthen the product marketing function. This role sits at the intersection of Product, Marketing, Sales, Customer Success, and Partnerships, translating product capabilities and market needs into clear positioning and go-to-market execution.

You will guide the narrative for our public-sector portfolio, establish launch rhythms, and enable revenue teams with messaging, assets, and competitive tools.