Remote Product Marketing Manager for GovTech Sector

Avolve Software Group; Elm (PA); Remote; USD 99,000 - 121,000; Full time

Benefits offered by this job

Group Medical, Dental, Vision and Life

401k

Unlimited Vacation

Paid Sick Leave & Holidays

Job summary

Avolve is seeking a strategic, hands-on Product Marketing Manager to strengthen the product marketing function across Product, Marketing, Sales, Customer Success, and Partnerships. Translate product capabilities, customer needs, and market intelligence into clear positioning and coordinated go-to-market execution.

The role guides the narrative for Avolve’s product portfolio across the buyer journey, establishing launches, equipping revenue teams, and enabling partners while driving measurable

Qualifications

• Bachelor’s degree in marketing, business, communications, or a related field, or equivalent practical experience.
• 4–6 years of product or solutions marketing in B2B or B2G tech.
• Experience developing messaging, launches, market research, and sales enablement materials.
• Strong visual storytelling and executive presentation skills for complex products.
• Ability to coordinate cross-functional projects and manage competing priorities.
• Proficiency with HubSpot and Asana for campaigns, workflows, and reporting.
• Experience using AI tools responsibly to support research and content development.
• GovTech, GIS, permitting, plan review, or related public-sector exposure preferred.
• Self-motivated, remote-friendly, and results-driven with multi-priority management.

Responsibilities

• Maintain and evolve positioning, messaging, value props, and proof points for the product portfolio.
• Translate features into outcomes for public-sector personas, departments, use cases, and buying stages.
• Create and maintain messaging frameworks, audience definitions, problem statements, and differentiation.
• Develop differentiated product messaging aligned with brand and voice.
• Create competitive briefs, battlecards, and enablement assets for customer-facing teams.
• Develop rolling go-to-market plans aligned with roadmap priorities and campaigns.
• Lead go-to-market launches from strategy through post-launch review.
• Coordinate launch audiences, deliverables, owners, timelines, and risks across teams.
• Equip Sales and Customer Success with narratives, briefs, FAQs, case studies, demos, and tools.
• Develop customer adoption materials for new capabilities.
• Create partner-ready messaging and co-sell assets.
• Gather feedback from customers and partners to improve messaging and execution.
• Track KPIs and report results to leadership.

Skills

Strategic thinking

Cross-functional collaboration

Storytelling

Executive-level presentation

Project coordination

HubSpot

Asana

AI tooling awareness

GovTech experience

Remote work adaptability

Education

Bachelor’s degree in marketing, business, communications, or related field

Tools

HubSpot

Asana

AI tools

GIS knowledge

Job description

Avolve is seeking a strategic, hands-on Product Marketing Manager to strengthen the product marketing function across Product, Marketing, Sales, Customer Success, and Partnerships. Translate product capabilities, customer needs, and market intelligence into clear positioning and coordinated go-to-market execution.

The role guides the narrative for Avolve’s product portfolio across the buyer journey, establishing launches, equipping revenue teams, and enabling partners while driving measurable