Remote Product Marketing Manager for GovTech

Avolve Software Group; Yorktown (VA); Remote; USD 94,000 - 129,000; Full time

Benefits offered by this job

Group Medical, Dental, Vision and Life

401k

Unlimited Vacation

Paid Sick Leave & Holidays

Job summary

Avolve Software Group is seeking a strategic, hands-on Product Marketing Manager to strengthen product marketing across the buyer and customer journey. You will shape positioning, lead go-to-market planning for launches, and enable Sales, Customer Success, and Partners with compelling value narratives and assets.

The role sits at the intersection of Product, Marketing, Sales, and Partnerships, with a focus on remote collaboration and data-driven execution.

Qualifications

• Bachelor’s degree in marketing, business, communications, or related field, or equivalent practical experience.
• Minimum 4-6 years of relevant product marketing, solutions marketing, or go-to-market experience in B2B or B2G technology.
• Experience developing messaging, supporting product launches, conducting market and competitive research, and creating sales enablement materials.
• Exceptional visual storytelling and presentation development skills.
• Proven ability to coordinate cross-functional projects and manage priorities.
• Proficiency with HubSpot and Asana for marketing programs and reporting.
• Experience using AI tools to support research, content development, and productivity.
• GovTech, public-sector software, GIS, permitting, or complex public-sector sales experience preferred.
• Self-motivated, capable of remote work and delivering results.

Responsibilities

• Maintain and evolve product positioning, messaging, value propositions, and proof points across portfolio.
• Translate features into outcomes for public-sector personas, departments, use cases, and buying stages.
• Create messaging frameworks, audience definitions, and competitive differentiation.
• Develop differentiated product messaging and content aligned with brand.
• Produce competitive briefs, battlecards, and talk tracks for customer-facing teams.
• Lead go-to-market planning for launches, releases, and strategic initiatives.
• Coordinate audiences, owners, timelines, risks, and readiness across teams.

Skills

Product messaging

Go-to-market planning

Cross-functional leadership

Sales enablement

Storytelling

HubSpot

Asana

AI tools usage

Education

Bachelor’s degree in marketing or related field

Tools

HubSpot

Asana

Job description

Avolve Software Group is seeking a strategic, hands-on Product Marketing Manager to strengthen product marketing across the buyer and customer journey. You will shape positioning, lead go-to-market planning for launches, and enable Sales, Customer Success, and Partners with compelling value narratives and assets.

The role sits at the intersection of Product, Marketing, Sales, and Partnerships, with a focus on remote collaboration and data-driven execution.