Remote Product Marketing Manager for GovTech

Avolve Software; Northern (KY); À distance; USD 99 000 - 121 000; Plein temps

Avantages offerts par ce poste

Group Medical, Dental, Vision and Life

401k

Unlimited Vacation

Paid Sick Leave & Holidays

Résumé du poste

Avolve Software, a leader in electronic plan review for local governments, is seeking a strategic, hands-on Product Marketing Manager. This role sits at the intersection of Product, Marketing, Sales, Customer Success, and Partnerships to translate product capabilities, customer needs, and market intelligence into clear positioning and coordinated go‑to‑market execution.

The Product Marketing Manager will guide the narrative for Avolve’s product portfolio across the buyer and customer journey.

Qualifications

• Bachelor’s degree in marketing, business, communications, or related field.
• 4–6 years of relevant product marketing, GTM, or related experience.
• Experience developing messaging, launches, market research, and sales enablement materials.
• Strong visual storytelling and executive presentation skills.
• Proven cross-functional project coordination in fast-paced environments.
• Proficiency with HubSpot and Asana for programs, workflows, and reporting.
• Experience with AI tools to support research and content, responsibly.
• GovTech, public-sector software, GIS, or complex public-sector sales experience preferred.
• Self-motivated, self-directed, and results-driven in a remote setting.

Responsabilités

• Own positioning, messaging, and portfolio storytelling across the buyer and customer journey.
• Lead go-to-market planning for launches, releases, packaging changes, integrations, and strategic initiatives.
• Coordinate audiences, owners, timelines, readiness, and risks for launches with cross‑functional teams.
• Equip Sales and Customer Success with value narratives, briefs, and enablement assets.
• Create customer adoption materials and partner-ready messaging for repeatable motions.
• Track KPIs and report insights, risks, and improvements to leadership.

Connaissances

Product marketing

Go-to-market

Market research

Messaging

Sales enablement

Cross-functional collaboration

Storytelling

Formation

Bachelor’s degree in marketing, business, communications, or related field

Outils

HubSpot

Asana

Description du poste

Avolve Software, a leader in electronic plan review for local governments, is seeking a strategic, hands-on Product Marketing Manager. This role sits at the intersection of Product, Marketing, Sales, Customer Success, and Partnerships to translate product capabilities, customer needs, and market intelligence into clear positioning and coordinated go‑to‑market execution.

The Product Marketing Manager will guide the narrative for Avolve’s product portfolio across the buyer and customer journey.