Remote Lead, Performance Marketing & Paid Search

Pearson; Hartford (CT); À distance; USD 90 000 - 190 000; Plein temps

Résumé du poste

Pearson is seeking a Lead Specialist, Performance Marketing to own and optimize paid search campaigns globally. The role leads internal teams and external agencies, driving enrollments and product adoption with data-driven decisions.

Remote work is available with full-time hours, and the position reports to the Principal, Performance Marketing. The candidate will manage campaigns across Google Ads, SA360, and Microsoft Ads, develop a testing roadmap, and leverage AI-enabled tooling to improve

Qualifications

• 7+ years hands-on experience managing Paid Search campaigns.
• Expert-level experience with Google Ads and SA360; Microsoft Ads experience preferred.
• Demonstrated success managing large-scale search programs with measurable performance goals.
• Strong understanding of conversion optimization, attribution, bidding strategies, audience targeting, and campaign measurement.
• Experience managing agency relationships and collaborating with cross-functional stakeholders.

Responsabilités

• Own day-to-day Paid Search programs across Google Ads, Microsoft Ads, SA360, and other search platforms.
• Execute and optimize campaigns to drive product adoption, student applications, and enrollments with cost efficiency.
• Translate strategy into campaign plans, testing initiatives, and optimization recommendations.
• Monitor campaign performance daily and identify opportunities to improve volume, conversion rates, and cost efficiency.
• Lead keyword expansion, audience targeting, bidding strategies, ad copy testing, and campaign structure improvements.
• Collaborate with agency partners and internal teams to ensure flawless campaign execution and reporting.

Connaissances

Paid Search Management

Google Ads

SA360

Conversion Optimization

Attribution Analysis

Leadership

Agency Management

Data Analysis

Outils

Google Analytics

Tag Management

Excel

Performance Reporting

Description du poste

Pearson is seeking a Lead Specialist, Performance Marketing to own and optimize paid search campaigns globally. The role leads internal teams and external agencies, driving enrollments and product adoption with data-driven decisions.

Remote work is available with full-time hours, and the position reports to the Principal, Performance Marketing. The candidate will manage campaigns across Google Ads, SA360, and Microsoft Ads, develop a testing roadmap, and leverage AI-enabled tooling to improve