Senior Paid Search Lead — Remote Performance Marketing

Pearson; Santa Fe (NM); Remote; USD 90,000 - 190,000; Full time

Benefits offered by this job

Remote work

Annual incentive program

Competitive compensation

Job summary

Pearson is seeking a Lead Specialist, Performance Marketing to own paid search campaigns, optimize performance, and drive enrollments. You will manage internal teams and agency partners, balancing strategy with hands-on execution while using analytics to inform decisions.

Reporting to the Principal, Performance Marketing, you will influence cross-functional stakeholders, test new innovations, and optimize spend across Google Ads, SA360, and other platforms.

Qualifications

• 7+ years managing Paid Search campaigns.
• Expert in Google Ads and SA360.
• Experience managing agency relationships and cross-functional collaboration.
• Strong analytical, attribution, bidding strategies, and measurement skills.
• Experience with web analytics and tagging implementations.
• Excellent communication and presentation abilities.

Responsibilities

• Lead day-to-day Paid Search programs across Google Ads, Microsoft Ads, SA360 and other search platforms.
• Drive product adoption, student applications and enrollments while meeting cost efficiency goals.
• Translate strategy into campaign plans, testing initiatives and optimization recommendations.
• Monitor performance daily and identify opportunities to improve volume, CTR, conversions and CPA.
• Manage keyword expansion, bidding strategies, testing, and campaign structure improvements.
• Lead analysis, reporting and cross-functional collaboration with Analytics, Enrollment, Finance and Marketing.

Skills

Paid Search

Google Ads

SA360

Excel

Analytics

Leadership

Communication

Job description

Pearson is seeking a Lead Specialist, Performance Marketing to own paid search campaigns, optimize performance, and drive enrollments. You will manage internal teams and agency partners, balancing strategy with hands-on execution while using analytics to inform decisions.

Reporting to the Principal, Performance Marketing, you will influence cross-functional stakeholders, test new innovations, and optimize spend across Google Ads, SA360, and other platforms.