Remote Payor Product Commercialization Lead

CVS Health; Annapolis (MD); Hybrid; USD 119,000 - 199,000; Full time

Benefits offered by this job

Medical, dental, and vision coverage

Paid time off

Retirement savings options

Wellness programs

Job summary

CVS Health is seeking a Sr. Manager, Product Commercialization to drive go-to-market plans for payor-focused products, translating portfolio strategy into market-facing requirements and adoption actions across product, marketing and analytics teams.

The role coordinates launch plans, develops positioning and buyer value stories, and ensures credible evidence, dashboards and training are in place for successful market introduction and sustained adoption.

Qualifications

• 7+ years in product commercialization, go-to-market strategy, product marketing, sales enablement, or related programs.
• Experience supporting healthcare payor, employee benefits, B2B, or complex enterprise product initiatives.
• Ability to translate product direction into coordinated plans, briefs, readiness activities and execution requirements.
• Experience working across product, marketing, sales enablement, sales, account management, implementation, analytics, finance, and operations in a matrixed environment.
• Experience using analytics or business cases to support value propositions, product positioning, launch decisions, and client-facing narratives.
• Strong written and verbal communication skills; experience developing market-facing materials (presentations, FAQs, proof summaries, etc.).
• Strong project management, prioritization, organizational, and stakeholder coordination skills.
• Ability to work independently, manage multiple priorities, and drive follow-through without formal authority.

Responsibilities

• Support execution of commercialization initiatives across new and existing payor-focused products and capabilities.
• Translate portfolio strategy, product direction, and target market priorities into go-to-market plans and execution activities.
• Coordinate launch plans, timelines, communications, dependencies, readiness reviews, decisions, and follow-up actions.
• Develop product positioning, target audience definitions, buyer value stories, competitive framing, proof requirements, and commercialization briefs.
• Serve as an execution partner to Marketing and Sales Enablement by clarifying product needs and timing; ensure materials and training align with priorities.
• Partner with Analytics, Actuarial, Finance, and product teams to identify credible proof points, value measures, baselines, and reporting requirements.
• Translate product analytics into value stories for payors, consultants, brokers, sellers, and account teams.
• Support launch and adoption dashboards linking readiness, demand, pipeline, adoption, renewal, and expansion signals.
• Monitor launch effectiveness, buyer/seller feedback, adoption performance, and value evidence to identify risks and actions.
• Coordinate development of presentations, FAQs, sales resources, implementation materials, proof summaries, and other commercialization assets.
• Identify opportunities to improve product positioning, introduction, and renewal across the portfolio.
• Support broader product organization initiatives tied to payor experience and cross-functional execution.

Skills

Go-to-market strategy

Product commercialization

Cross-functional collaboration

Project management

Stakeholder communication

Analytical thinking

Matrixed environment experience

Education

Bachelor's degree

Job description

CVS Health is seeking a Sr. Manager, Product Commercialization to drive go-to-market plans for payor-focused products, translating portfolio strategy into market-facing requirements and adoption actions across product, marketing and analytics teams.

The role coordinates launch plans, develops positioning and buyer value stories, and ensures credible evidence, dashboards and training are in place for successful market introduction and sustained adoption.