Remote Partner Marketing Lead for GMV Growth

Affirm, Inc.; Washington (District of Columbia); Remote; USD 101,000 - 165,000; Full time

Benefits offered by this job

Health coverage

Stipends

Flexible time off

ESPP

Job summary

Affirm, Inc. is seeking a dynamic Partner Marketing Lead to coordinate co‑marketing initiatives with merchants across North America.

Plan and execute cross‑channel campaigns across onsite, offsite, affiliate, and other channels to drive revenue, GMV, and new user acquisition. You will collaborate with internal teams (Client Success, Sales, Product, Growth Marketing, Brand, Legal) to deliver impactful campaigns, working across home, fitness, electronics, fashion, and omnichannel retail.

Qualifications

• 6+ years of experience in partner, performance, affiliate, or product marketing.
• Experience working with partners to develop plans and launch marketing programs across multiple media channels.
• Experience with CPA, CPC, CPL, and CPM payment models.
• A clear understanding of affiliate tracking models, tools, and platforms.
• Analytical and data-oriented, with a focus on using performance metrics to build campaigns that deliver results.
• Experience using performance analytics to identify insights and continuously optimize campaigns.
• A commercial mindset, with experience identifying opportunities to grow partner investment and contribute to revenue and performance goals.
• Excellent interpersonal and communication skills, with the ability to work effectively across teams.

Responsibilities

• Support the development and coordinate the execution of full‑funnel co‑marketing campaigns across categories and channels, including onsite, offsite, and affiliate.
• Build and nurture day‑to‑day marketing relationships with a set of merchant partners, identifying opportunities to improve performance and support growth.
• Support the marketing strategy and campaign performance of assigned merchant partners, identifying opportunities to grow merchant investment and contribute to revenue, GMV, and performance goals.
• Execute and optimize affirm marketing solutions programs across onsite marketplace placements, offsite media, affiliate, and emerging channels.
• Analyze campaign performance and translate results into actionable insights and recommendations that improve future investment, iROAS, and program performance.
• Serve as a merchant advocate and coordinate with internal cross‑functional teams to improve execution, streamline processes, and share campaign learnings.
• Coordinate inbound rfp requests, supporting the development of dedicated marketing plans and materials for prospective partners.
• Help identify campaign targets based on business goals focused on acquisition, engagement, and loan takeup.
• Work closely with the media agency, growth marketing, and brand and creative teams to coordinate media plans, creative briefs, and content development.
• Support business‑critical processes, including partner marketing budget tracking, the comprehensive co‑marketing calendar, compliance submissions, and campaign documentation.
• Leverage industry knowledge and research to contribute to vertical‑specific marketing strategies and plans that support business goals.

Skills

Partner marketing

Affiliate programs

Cross-channel campaigns

Performance metrics

Data analysis

Communication skills

Job description

Affirm, Inc. is seeking a dynamic Partner Marketing Lead to coordinate co‑marketing initiatives with merchants across North America.

Plan and execute cross‑channel campaigns across onsite, offsite, affiliate, and other channels to drive revenue, GMV, and new user acquisition. You will collaborate with internal teams (Client Success, Sales, Product, Growth Marketing, Brand, Legal) to deliver impactful campaigns, working across home, fitness, electronics, fashion, and omnichannel retail.