Paid Media Activation Lead: Programmatic, Social & Search

Cox Automotive; Tallahassee (FL); À distance; USD 74 000 - 111 000; Plein temps

Avantages offerts par ce poste

Competitive salary

Bonus plans

Healthcare

401(k) with company match

Professional development

Parental leave

Pet insurance

Employee discounts

Résumé du poste

Cox Automotive seeks a Digital Marketing / Communications Senior Specialist to activate paid media campaigns across display, video, social, and search. You will own QA, launch readiness, and post-launch optimization while coordinating with Trafficker, Analytics, and MarTech teams.

You will design scalable activation standards, maintain taxonomy, and deliver performance reporting. The role supports multiple brands and requires strong analytics and collaboration skills.

Qualifications

• Bachelor's degree in related discipline and 4 years' experience required.
• Hands-on campaign build across programmatic, paid social, and paid search.

Responsabilités

• Builds and launches programmatic display and video campaigns in DV360 and other DSPs.
• Configures audience targeting across multiple segments.
• Owns pre-launch QA, taxonomy, and launch governance.
• Runs in-flight monitoring and optimization with guardrails.
• Produces campaign reporting and slides for stakeholders.
• Collaborates with Trafficker, Analytics, and MarTech on activation details.

Connaissances

Campaign activation

Analytics

Attention to detail

Communication

Project management

Media math

Data-driven optimization

Formation

Bachelor's degree in related discipline

Outils

DV360

Google Ads

Search Ads 360

Meta

LinkedIn

DemandScience

Terminus

6sense

Tableau/Power BI

Description du poste

Cox Automotive seeks a Digital Marketing / Communications Senior Specialist to activate paid media campaigns across display, video, social, and search. You will own QA, launch readiness, and post-launch optimization while coordinating with Trafficker, Analytics, and MarTech teams.

You will design scalable activation standards, maintain taxonomy, and deliver performance reporting. The role supports multiple brands and requires strong analytics and collaboration skills.