Remote Paid Media Activation Manager

DeVry Educational Development Corp.; États-Unis; Hybride; USD 90 000 - 130 000; Plein temps

Avantages offerts par ce poste

401k with company match

Tuition assistance

Remote & hybrid opportunities

Comprehensive health coverage

FSA/HSA options

Disability & life insurance

Résumé du poste

DeVry University seeks a Manager of Paid Media and Activation to oversee the activation and optimization of paid media campaigns across social, programmatic, video, and display channels. You will lead day‑to‑day with the agency of record and collaborate with brand, creative, analytics, enrollment, and web teams to ensure campaigns meet enrollment goals.

The role requires strong organizational leadership, experience managing multi‑campaign workflows, and a data‑driven approach.

Qualifications

• Bachelor's degree in Marketing, Advertising, Business, or related field.
• 5–8+ years of paid media, digital marketing experience.
• Experience with Omnicom or similar large agency networks.
• Ability to lead paid media activation and optimization across digital channels.
• Strong operational and project management with attention to detail.
• Ability to manage complex campaigns across multiple stakeholders and timelines.
• Strong analytical mindset to translate data into insights and action.
• Familiarity with Meta, DV360, LinkedIn, and analytics tools (GA4, Power BI, Looker Studio).
• Experience in higher education or complex multi‑touch sales cycles is a plus.

Responsabilités

• Lead activation and management of paid media campaigns across digital channels (social, programmatic, video, display, etc.).
• Coordinate campaign launches, timelines, deliverables, and optimization workflows with internal teams and agency partners.
• Partner with senior manager to align media plans with university goals and enrollment priorities.
• Lead agency collaboration, reporting cadences, and optimization discussions.
• Support testing initiatives including audience and creative testing and in‑market optimization.
• Translate performance insights into actionable activation changes and recommendations.
• Ensure campaigns are launched accurately, efficiently, and aligned to strategic direction.

Connaissances

Paid media experience

Agency collaboration

Campaign activation

Operational project management

Analytics mindset

Digital platforms familiarity

BI/Analytics tools

Communication skills

Formation

Bachelor's degree in Marketing, Advertising, Business, or related field

Outils

DV360

Meta Ads

LinkedIn Ads

Programmatic platforms

Power BI

Looker Studio

GA4

Description du poste

DeVry University seeks a Manager of Paid Media and Activation to oversee the activation and optimization of paid media campaigns across social, programmatic, video, and display channels. You will lead day‑to‑day with the agency of record and collaborate with brand, creative, analytics, enrollment, and web teams to ensure campaigns meet enrollment goals.

The role requires strong organizational leadership, experience managing multi‑campaign workflows, and a data‑driven approach.