VP, Integrated Media Activation — Remote-First

Wpromote; California; Remote; USD 210.000 - 235.000; Vollzeit

Benefits dieser Stelle

Remote-first culture

Unlimited PTO

Extended Holiday break (Winter)

Flexible schedules

Work from anywhere options *

100% paid parental leave

401(k) matching

Medical, Dental, Vision, Life, Pet Ins

Sponsored life insurance

Short Term Disability insurance and 추가

Zusammenfassung

Wpromote is seeking a VP, Media Activation Strategy to bridge strategy and execution across Paid Search, Paid Social, Programmatic, Video, and emerging channels, delivering cohesive activation plans that drive measurable business impact.

In this highly visible, enterprise-focused role, you’ll lead senior activation efforts, partner with Strategy, Creative, Data & Analytics, and Client Strategy, and mentor media teams to push the boundaries of media investment.

Qualifikationen

• 10+ years of experience in media planning, buying, activation, or integrated media strategy.
• Deep hands-on experience across media platforms with bridge between in-platform execution and strategy.
• Proven success leading integrated media strategies for large enterprise clients.
• Experience balancing brand-building and performance across multiple channels.

Aufgaben

• Translating complex media strategies into cohesive activation plans across Paid Search, Paid Social, Programmatic, Video, and emerging channels.
• Serving as the senior integrated media activation lead on high-profile enterprise pitches with recommendations and measurable results.
• Developing full-funnel media investment strategies and optimizing cross-channel budget allocation.
• Identifying new media opportunities beyond traditional channels including partnerships and activations.
• Building relationships with media, technology, data, and platform partners to unlock capabilities.
• Collaborating with Strategy, Creative, Audience, and Communications to develop breakthrough concepts.
• Partnering with Data Strategy & Analytics to measure brand impact and performance outcomes.
• Providing activation leadership during post-win transition with clear plans and handoffs.
• Coaching media leaders and growing cross-functional activation capabilities.

Kenntnisse

Media activation

Strategy leadership

Cross-functional collaboration

Executive communication

Paid media strategy

Mentoring

Enterprise pitches

Budget optimization

Partnership development

Jobbeschreibung

Wpromote is seeking a VP, Media Activation Strategy to bridge strategy and execution across Paid Search, Paid Social, Programmatic, Video, and emerging channels, delivering cohesive activation plans that drive measurable business impact.

In this highly visible, enterprise-focused role, you’ll lead senior activation efforts, partner with Strategy, Creative, Data & Analytics, and Client Strategy, and mentor media teams to push the boundaries of media investment.