Programmatic Media Manager: Optimize Campaigns & Lead

WPP Media Limited; New York (NY); Hybrid; USD 60,000 - 140,000; Full time

Benefits offered by this job

Medical insurance

Retirement plans

Vision & dental coverage

Paid time off

Discounts with partners

Mental health days

Hybrid work model

Job summary

WPP Media is seeking a Programmatic Media Manager to own client programmatic activations. You will lead campaign setup, QA, budgeting, and optimization, while managing 1–6 junior staff.

Collaborate with agency teams, publishers, and analytics to craft activation strategies and drive performance. The role requires 2+ years in programmatic campaigns, strong Excel and analytics skills, and familiarity with DV360, TTD, DCM, Sizmek, and AdForm.

Qualifications

• 2+ years of relevant programmatic campaign experience.
• Experience managing teams (1–6 junior members) is preferred.
• Familiarity with DV360, TTD, DCM, Sizmek, AdForm.
• Advanced Excel (Pivot Tables, joins, complex formulas).
• Strong written and verbal communication.
• GA, SQL, BigQuery, Python experience is a plus.

Responsibilities

• Oversee all aspects of campaign management including setup, QA, budgeting, tracking, optimizations, pacing, and profitability updates.
• Develop activation strategies from client objectives and define audiences and inventory opportunities.
• Onboard and train Senior Associates and Associates.
• Build relationships with account teams and analytics.
• Collaborate with publishers to source high-quality inventory opportunities.
• Create and enforce workflow processes to drive campaign success.
• Develop the career paths of junior team members.
• Identify opportunities via analytics to improve performance.
• Report progress to clients and internal stakeholders.
• Share best practices to improve efficiency within the team.

Skills

Programmatic management

Analytical skills

Communication

Leadership

Tools

DV360

TTD

DCM

Sizmek

AdForm

Excel

Google Analytics

SQL

BigQuery

Python

Job description

WPP Media is seeking a Programmatic Media Manager to own client programmatic activations. You will lead campaign setup, QA, budgeting, and optimization, while managing 1–6 junior staff.

Collaborate with agency teams, publishers, and analytics to craft activation strategies and drive performance. The role requires 2+ years in programmatic campaigns, strong Excel and analytics skills, and familiarity with DV360, TTD, DCM, Sizmek, and AdForm.