Remote Paid Media Manager — Data-Driven Marketing

University of Pittsburgh; Pittsburgh (Allegheny County); Remote; USD 70,000 - 100,000; Full time

Job summary

University of Pittsburgh is seeking a Paid Media Manager to develop and execute data-driven marketing campaigns across Google Ads, Meta, LinkedIn, and programmatic channels. You will write and traffic ad copy, manage keywords, and establish robust audience targeting and analytics to drive enrollment and engagement.

The role supports the EDGE Enrollment Management team and collaborates with analytics, CRM, web, and creative groups to optimize spend and measure impact of campaigns.

Qualifications

• Bachelor's degree required.
• Minimum 3 years of relevant experience.
• Experience with digital marketing campaigns across multiple platforms.

Responsibilities

• Build and manage campaigns across Google Ads, Meta, LinkedIn, and programmatic.
• Create and traffic ad copy, maintain keywords and negative lists.
• Set up audience targeting, tracking, UTMs, and tags.
• Monitor bids, budgets, and targeting within thresholds.
• Run A/B tests and reallocate underperformers.
• Manage media buys and budget pacing to enrollment cycles.
• Build performance reports and dashboards (spend, CTR, CPA, conversions).
• Coordinate assets and insertion orders with vendors and partners.
• Collaborate with analytics, CRM, web, and creative teams; document changes.

Skills

Digital marketing

Campaign management

Data analytics

Social media advertising

Education

Bachelor's degree

Tools

Google Ads

Meta/Facebook Ads

LinkedIn Ads

Programmatic

Job description

University of Pittsburgh is seeking a Paid Media Manager to develop and execute data-driven marketing campaigns across Google Ads, Meta, LinkedIn, and programmatic channels. You will write and traffic ad copy, manage keywords, and establish robust audience targeting and analytics to drive enrollment and engagement.

The role supports the EDGE Enrollment Management team and collaborates with analytics, CRM, web, and creative groups to optimize spend and measure impact of campaigns.