Senior Programmatic Activation Manager

PHD; Burbank (CA); Vor Ort; USD 50.000 - 95.000; Vollzeit

Zusammenfassung

PHD is seeking a Manager, Digital Activation (Programmatic) in the United States. You will lead performance media campaigns, master DSPs, DMPs, ad servers and exchanges, and guide a client-facing team to exceed objectives.

You will design strategies, optimize targeting and bidding, and collaborate with technology and data partners to drive analytics that grow client spend and market share. A quantitative Bachelor's degree and strong Excel/VBA are required.

Qualifikationen

• 3–5 years of work experience with recent managerial responsibilities in performance or direct-response online advertising.
• Experience managing online programmatic channels across Display, Video, CTV, DOOH, Audio, and Mobile Paid Search/Social.
• Advanced Excel/spreadsheet capabilities; Macro/VBA experience is a plus.

Aufgaben

• Master media and buying technologies, including DSPs, DMPs, 3rd party ad servers and exchanges.
• Understand client objectives and develop segmentation and optimization strategies to exceed expectations.
• Drive analytical, data-driven techniques to increase share of budgets and deliver results.
• Set campaign strategies (targeting, bidding, platforms, data usage) for client success.
• Collaborate with partners to oversee launch and execution of campaigns.
• Argue data-backed recommendations to gain client access to data.
• Lead and manage a performance team in client communications and reporting.
• Identify drivers of performance and opportunities for account growth.
• Grow revenue/market share through new clients and upsell existing clients.
• Develop at least two best practices per year leading to profit growth.

Kenntnisse

People management

Data-driven decision making

Programmatic media

Ausbildung

Bachelor's degree in quantitative field

Tools

Excel with VBA

Jobbeschreibung

PHD is seeking a Manager, Digital Activation (Programmatic) in the United States. You will lead performance media campaigns, master DSPs, DMPs, ad servers and exchanges, and guide a client-facing team to exceed objectives.

You will design strategies, optimize targeting and bidding, and collaborate with technology and data partners to drive analytics that grow client spend and market share. A quantitative Bachelor's degree and strong Excel/VBA are required.