VP, Integrated Media Activation & Growth

OpenKrill; United States; À distance; USD 180 000 - 300 000; Plein temps

Résumé du poste

Wpromote seeks a VP, Media Activation Strategy to bridge strategy and execution across Paid Search, Paid Social, Programmatic, Video, and emerging channels, turning enterprise strategies into actionable activation plans driving measurable results.

You'll lead senior activation on high-profile pitches, develop full-funnel investment strategies, and partner with Strategy, Creative, Data & Analytics to unlock differentiated opportunities and ensure client success.

Qualifications

• 10+ years in media planning or activation in an agency.
• Hands-on across media platforms bridging execution and strategy.
• Experience leading integrated strategies for large enterprise clients.
• Expert in both biddable and traditional media and connecting channels.
• Translate audience, brand, and comms strategies into tactical plans.
• Strong full-funnel investment understanding balancing brand and performance.
• Experience with innovative activations beyond paid media.
• Proven success in enterprise new business pitches.
• Strong commercial acumen growing client relationships.

Responsabilités

• Translating complex media strategies into cohesive activation plans across multiple channels.
• Serving as senior integrated media activation lead on enterprise pitches and presentations.
• Developing full-funnel media investment strategies and optimizing budgets.
• Identifying new media opportunities including partnerships and activations.
• Building relationships with media, technology, data, and platform partners.
• Collaborating with Strategy, Creative, Audience, and Analytics teams on concepts.
• Working with Data Strategy & Analytics on measurement and impact.
• Leading activation during transition from pitch to execution after wins.
• Driving opportunities for incremental media investment and channel expansion.

Connaissances

Media strategy

Integrated activation

Paid Search

Paid Social

Programmatic

Video

Enterprise clients

Budget management

Executive presence

Description du poste

Wpromote seeks a VP, Media Activation Strategy to bridge strategy and execution across Paid Search, Paid Social, Programmatic, Video, and emerging channels, turning enterprise strategies into actionable activation plans driving measurable results.

You'll lead senior activation on high-profile pitches, develop full-funnel investment strategies, and partner with Strategy, Creative, Data & Analytics to unlock differentiated opportunities and ensure client success.