Digital Activation Manager: Programmatic & CTV Expert

PHD; New York (NY); Vor Ort; USD 50.000 - 95.000; Vollzeit

Zusammenfassung

PHD is seeking a Manager, Digital Activation to support a high-visibility retail account with a strong focus on digital media performance and innovative activations. You will oversee day-to-day planning, activation, and optimization across CTV, online video, display, and digital audio.

The role requires hands-on execution balanced with strategic thinking: manage campaigns with DV360, The Trade Desk, and Google Ads, partner with planning, strategy, and analytics teams, and mentor junior staff

Qualifikationen

• 3–5 years of experience in digital media activation or performance media
• Hands-on experience with programmatic DSPs (DV360 and/or The Trade Desk)
• Experience activating campaigns across display, CTV, online video, and digital audio
• Familiarity with measurement, reporting, and partnerships with managed-service teams

Aufgaben

• Manage day-to-day activation and optimization of digital campaigns across CTV, online video, display, and digital audio
• Oversee programmatic campaign execution, including targeting, DSP selection, pacing, and optimization
• Collaborate with planning, strategy, and analytics teams to align campaigns with client objectives
• Monitor performance and provide actionable optimization recommendations
• Ensure accurate trafficking, budgeting, reporting, and deliverables
• Support high-impact digital activations that drive measurable business results

Kenntnisse

Digital activation

Programmatic buying

Campaign optimization

DV360

The Trade Desk

Google Ads

Data analysis

Excel

Communication

Tools

DV360

The Trade Desk

Google Ads

Jobbeschreibung

PHD is seeking a Manager, Digital Activation to support a high-visibility retail account with a strong focus on digital media performance and innovative activations. You will oversee day-to-day planning, activation, and optimization across CTV, online video, display, and digital audio.

The role requires hands-on execution balanced with strategic thinking: manage campaigns with DV360, The Trade Desk, and Google Ads, partner with planning, strategy, and analytics teams, and mentor junior staff