Remote Microsoft Alliance Marketing Lead

Varonis; United States; Remote; USD 90,000 - 120,000; Full time

Job summary

A technology company in the United States is seeking a Senior Alliance Marketing Manager focusing on Microsoft partnerships. The role involves developing strategic marketing initiatives, driving demand generation, and collaborating cross-functionally. Ideal candidates have over 5 years of marketing experience and a proven track record in partner marketing. This full-time position offers an opportunity to impact significant marketing strategies within the organization.

Qualifications

• Experience working with or within Microsoft and managing partnerships.
• Understanding of co‑marketing programs and partner incentives.
• Familiarity with Microsoft Marketplace and demand generation tools.
• Proven track record in partner marketing within an ISV and/or CSP.
• Cybersecurity industry experience preferred.

Responsibilities

• Develop and execute comprehensive regional marketing strategies.
• Collaborate with partners to create joint marketing plans.
• Drive demand generation through digital marketing and events.
• Establish KPIs to measure effectiveness of campaigns.
• Manage co-marketing budgets to maximize ROI.

Skills

Partner marketing experience

Communication skills

Data analysis

Cross-functional collaboration

Digital marketing

Education

5+ years of enterprise marketing experience

Job description

A technology company in the United States is seeking a Senior Alliance Marketing Manager focusing on Microsoft partnerships. The role involves developing strategic marketing initiatives, driving demand generation, and collaborating cross-functionally. Ideal candidates have over 5 years of marketing experience and a proven track record in partner marketing. This full-time position offers an opportunity to impact significant marketing strategies within the organization.