Remote MarTech & Campaign Operations Lead

Lumen; Austin (TX); Remote; USD 116,000 - 155,000; Full time

Job summary

Lumen is hiring a Lead Marketing Operations Manager to shape and evolve our marketing technology ecosystem, enabling reliable, scalable campaigns and connected customer experiences.

You will lead Marketo administration and complex integrations across Salesforce, Demandbase, and more, partnering with Marketing, Sales, Technology, Product, and Analytics to translate business needs into practical tech solutions.

Qualifications

• 5–10 years of experience administering and optimizing Marketo in enterprise environments.
• Experience supporting large-scale marketing automation programs and campaign operations.
• Strong experience with Salesforce integrations and complex marketing technology ecosystems.
• Experience managing integrations across multiple marketing technologies and supporting data-driven marketing operations.

Responsibilities

• Administer and optimize Marketo and related marketing technologies to enable reliable, scalable campaign execution.
• Own the strategy, maintenance, monitoring, and optimization of integrations between Marketo and connected platforms, including Salesforce, Demandbase, Conversica, Knak, NeverBounce, ZoomInfo, and OneTrust.
• Lead onboarding of new marketing technologies and integrations, including strategy, security reviews, configuration, testing, deployment, documentation, and ongoing support.
• Improve operational efficiency through effective project management, process optimization, and change management.
• Drive improvements in data quality, compliance, segmentation, and customer experience across the marketing technology ecosystem.
• Perform quality assurance for Marketo campaigns prior to deployment and establish standards that strengthen consistency, scalability, and campaign performance.
• Own documentation, process guidance, and operational resources that enable knowledge sharing, consistency, and effective stakeholder communication.
• Partner across Marketing, Sales, Technology, Product, and Analytics to translate evolving business requirements into scalable technology and automation solutions.

Skills

Marketo admin

Salesforce integration

Marketing automation

Data quality

Documentation

Tools

Salesforce

HubSpot

Eloqua

Marketing Cloud

Workfront

Job description

Lumen is hiring a Lead Marketing Operations Manager to shape and evolve our marketing technology ecosystem, enabling reliable, scalable campaigns and connected customer experiences.

You will lead Marketo administration and complex integrations across Salesforce, Demandbase, and more, partnering with Marketing, Sales, Technology, Product, and Analytics to translate business needs into practical tech solutions.