Remote Marketing Ops & Data Specialist

mPulse; Crystal Bay (NV); Remote; USD 90,000 - 120,000; Full time

Benefits offered by this job

Remote-First

Flexible PTO

Health benefits for employees

401(k) match

Parental leave (6 weeks)

Job summary

mPulse, a leader in conversational AI for healthcare, seeks a Marketing Automation & Data Specialist to optimize marketing tech, automate outreach, and deliver performance insights. You will own integrations across Salesforce, HubSpot, ZoomInfo, Gong, and Chili Piper, ensuring data flows from first touch to advocacy and reporting remains accurate.

The role partners with Marketing, Sales, Product, and Operations to maintain data integrity, improve workflows, and document best practices.

Qualifications

• 4+ years of experience in marketing operations and marketing automation, or a comparable systems role with hands-on platform ownership.
• 2+ years of Salesforce experience, including campaign attribution, reporting, lead conversion, and field mapping.
• Hands-on analytics experience: analyzing data, building reports from scratch, reconciling data across systems.
• Experience administering an enterprise marketing automation platform.
• Familiarity with CDP concepts and data modeling, identity resolution, and segmentation.

Responsibilities

• Monitor data flow across all connected systems, troubleshoot sync errors, and resolve issues before they impact downstream work.
• Manage the lead lifecycle end-to-end: capture, validation, scoring, routing, conversion, and ensure leads progress through each stage accurately and on time.
• Build, maintain, and troubleshoot marketing automation workflows, lead routing, and lifecycle processes.
• Maintain CRM data integrity and quality standards across the organization.
• Build and maintain campaigns across the marketing automation platform and CRM with structured naming and tagging.

Skills

Data analysis

Campaign optimization

Workflow automation

Cross-functional collaboration

Communication skills

Education

Bachelor’s degree in Marketing, Business, Analytics, Information Systems or related field

Tools

Salesforce

HubSpot

ZoomInfo

Gong

Chili Piper

RingLead

Job description

mPulse, a leader in conversational AI for healthcare, seeks a Marketing Automation & Data Specialist to optimize marketing tech, automate outreach, and deliver performance insights. You will own integrations across Salesforce, HubSpot, ZoomInfo, Gong, and Chili Piper, ensuring data flows from first touch to advocacy and reporting remains accurate.

The role partners with Marketing, Sales, Product, and Operations to maintain data integrity, improve workflows, and document best practices.