Remote Marketing Automation & Data Operations Specialist

mPulse; Virginia; Remote; USD 90,000 - 120,000; Full time

Benefits offered by this job

Remote-first

Medical/dental/vision coverage

401(k) match

Parental leave

Job summary

mPulse is a leader in conversational AI and health plan member engagement, seeking a Marketing Automation & Data Specialist to optimize marketing technology and drive pipeline growth.

You will own integrations across Salesforce, HubSpot, ZoomInfo, Gong, and Chili Piper, ensuring data flows from first touch to sales and advocacy. This role emphasizes data integrity, reporting, and cross-functional collaboration.

Qualifications

• 4+ years in marketing operations and marketing automation, or a comparable systems role with hands-on platform ownership.
• 2+ years of Salesforce experience, including campaign attribution, reporting, lead conversion, and field mapping.
• Hands-on analytics experience: building reports, reconciling data, and drawing conclusions.
• Experience administering an enterprise marketing automation platform.

Responsibilities

• Monitor data flow across all connected systems, troubleshoot sync errors, and resolve issues before they impact downstream work.
• Manage the lead lifecycle end-to-end: capture, validation, scoring, routing, conversion, and ensure leads progress through each stage accurately and on time.
• Build, maintain, and troubleshoot marketing automation workflows, lead routing, and lifecycle processes.
• Maintain CRM data integrity and quality standards across the organization.
• Build and maintain campaigns across MA platform and CRM with structure, naming, and tagging standards.
• Build and quality-check marketing emails, forms, and landing pages; validate assets before testing with stakeholder review.
• Manage all list processing from intake through CRM delivery.
• Build and maintain marketing reporting and dashboards, validating accuracy before distribution.
• Analyze campaign and channel performance and deliver written recaps with findings and recommendations.
• Support attribution and funnel reporting, tracking governance and conversion from first touch through pipeline.
• Partner with Sales Development and Sales Operations on list quality, campaign readiness, lead handoff, and reporting.
• Support marketing operations projects and platform migrations, including documentation, data preparation, and testing.
• Administer the marketing technology stack and integrations between platforms.

Skills

Data analysis

CRM systems

Marketing automation

Salesforce

Excel

Data quality

Dashboards

Communication

Project management

Education

Bachelor's degree in Marketing/Business/Analytics

Tools

Salesforce

HubSpot

ZoomInfo

Gong

Chili Piper

RingLead

Job description

mPulse is a leader in conversational AI and health plan member engagement, seeking a Marketing Automation & Data Specialist to optimize marketing technology and drive pipeline growth.

You will own integrations across Salesforce, HubSpot, ZoomInfo, Gong, and Chili Piper, ensuring data flows from first touch to sales and advocacy. This role emphasizes data integrity, reporting, and cross-functional collaboration.